BayWa AG Annual Report 2011

Joining up with New Zealand’s leading
fresh fruit exporter is a major
step for BayWa in the direction of
globalisation.
1 • The Company • Agriculture Segment
Quantum leap in internationalising the fruit business
BayWa has significantly reinforced its position in international fruit trading through the acquisition of more than
73% of the shares in Turners & Growers (T & G), a fruit trader based in New Zealand, enabling it to become a
global player in the supply of pome fruit. Turners & Growers was established in 1897 and is New Zealand’s leading
distributor, marketer and exporter of premium fresh produce. With a market share of around 40% in the domestic
market, it is the largest fruit and vegetable trader, selling more than 200 fresh fruit products to food retailers. In the
export business, the company has a unique international standing through a trading platform in South America,
the US, South Africa, Asia and Europe. Moreover, T & G holds 70% in Delica NZ, one of New Zealand’s largest
exporters of fresh and dessert fruit. It also owns the exclusive market rights to the global cultivation and sale of
ENZA dessert fruit. Finally, T & G is an important grower of greenhouse tomatoes, apples,
kiwis, lemons and mandarines. With a workforce of around 1,400 employees, the company,
which is listed on the New Zealand Stock Exchange, generated revenues of €346 million in
the financial year 2010.
BayWa AG Annual Report 2011
This acquisition has given BayWa access to all the most important growth markets on all
continents, particularly Asia, and has enabled the company to become one of the world’s
leading fruit traders. Business in Germany has also benefited from this transaction through
supplementing the product range and securing the ability to supply different types of
fruit throughout the year thanks to the different harvest seasons. In particular, BayWa’s
attractiveness as a full-line supplier to the food retail sector has been enhanced. Moreover, the
established sales channels of T & G create additional sales opportunities for German fruit in
the international high-growth markets.
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