BayWa AG Annual Report 2011

Another increase in
analyst coverage
210
individual meetings in 2011
2 • BayWa and the Capital Market • Investor Relations
Investor Relations
Widespread uncertainty and caution in the capital markets has increased the investors’ need for information.
The raft of increasingly stringent regulations also necessitates expert knowledge and communication skills. To
take account of these requirements the Investor Relations activities were stepped up in terms of both direct
and indirect communication. The range of information on offer was supplemented by the BayWa Fact Book,
which met with great interest. Another step in this direction was to add additional functionalities to the Investor
Relations webpages. In this way, BayWa continues to position itself as a reliable point of contact ready to
engage in dialogue at all times.
Communication with the capital markets
The aim is to consistently provide the various stakeholders in the capital market with information on the Group’s
performance as well as on its long-term outlook. Open and reliable communication with analysts, institutional
investors, private investors and the financial press deepens the understanding of BayWa’s business model which,
in turn, fosters the trust of the capital market in the company. Beyond this, the intention is to enhance the way in
which the company is perceived and to raise the awareness of the BayWa share through addressing new groups of
investors in a targeted way.
All financial reports and company presentations are available in German and English on the company’s website
under www.baywa.com/investor_relations/ or www.baywa.com/en/investor_relations/ for downloading.
There was another increase in the number of analysts conducting regular research on BayWa AG: Berenberg Bank,
Hauck & Aufhäuser, Close Brothers Seydler Research AG and MainFirst Bank AG took up coverage of the BayWa
share in 2011.
In addition, BayWa AG is a member of the DIRK, a German investor relations association. DIRK has more than
300 members and develops standards for communication between participants in the capital market. As part of
its Investor Relations activities, BayWa regularly takes part in presentations, discussion forums, workshops and
conferences organised by DIRK. This ensures that the company is informed about current trends and requirements
in the market and new developments on the legal front at an early stage and appropriate action taken.
Investor Relations activities
The highlights of BayWa’s Investor Relations activities in 2011 were three telephone conferences which took
place when the respective quarterly figures were released and the annual Analysts’ Conference. In addition, there
was direct contact with analysts and institutional investors, both in the form of one-to-one discussions as well as
at investor conferences, which is an important medium for explaining the prospects of the company in detail. This
interaction enables an ongoing comparison between the company’s standpoint and how it is perceived externally.
The assessment of capital market participants on developments, both in the respective sectors and concerning the
company, is also particularly valuable to BayWa.
In line with its tenet of enhancing transparency and strengthening communication, particularly in phases of volatility
in the stock markets, BayWa raised the number of individual meetings with fund managers and financial analysts
in the reporting year by arranging more than 210 meetings (2010: 203). Flanking the fostering of contact with
investors in Germany, BayWa held a number of road shows and visited investors in the US, London, Vienna, Paris,
BayWa AG Annual Report 2011
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