Annual report 2004 (English) - PDF 3546K - Imperial Tobacco

Morocco
Régie des Tabacs du Maroc’s tobacco logistics
business decreased slightly in volume from 2003,
partly because of the drop in dark cigarette sales.
Its contribution to the Division’s tobacco-related
sales was EUR 50.8 million.
RTM has a national monopoly on the import
and distribution of fi nished tobacco products
until December 31, 2007. In preparation for
market deregulation and in order to increase its
competitiveness, RTM, backed by the Group’s
expertise, began implementing a strategy in 2004
designed to reinforce its competencies, strengthen
its teams and modernize its resources.
As a result, the focus during the year was primarily
on strategy-related projects:
Logistics reorganization: A new structure was
developed by Moroccan, Spanish and French teams
and is designed to improve delivery effi ciency and
reduce delivery costs through the creation
of regional warehouses, as in France and Spain,
in the country’s four main regions. Implementation
began in early 2005;
IT system upgrading, an overhaul of the vehicle fl eet
and computerization of delivery rounds for
the 23,000 sales points served in Morocco.
ALEXANDRE DE SUZZONI
Logistics Director, Morocco
“We are reinforcing
the quality of our tobacco
logistics services in order
to reach an optimum
performance level for
the liberalization of
the tobacco sector in 2008.”
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