Annual report 2004 (English) - PDF 3546K - Imperial Tobacco

BRUNO GERMAIN-THOMAS
Chief Operating Offi cer, Cigarette Division
Cigarettes
“
Confi rmed international momentum
International development of our business and brands has been the byword
of our strategy for several years, a strategy that continued to deliver results
in 2004 with our market share increasing in almost every country. Gauloises
Blondes has clearly become one of the major international brands, and
Fortuna has demonstrated its growth potential outside the Spanish market.
Our acquisition of Balkan Star in Russia at the end of the year, following that
of Morocco-based Régie des Tabacs du Maroc in 2003, also marked a new
phase in our international development in large and promising markets…
ECONOMIC SALES
+6.8%
EUR 1.838
billion
EBITDA
+5.9%
EUR 644
million
SALES VOLUME
+13.2%
112.6 billion
cigarettes
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