27.02.2013 Views

THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of

THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of

THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Vernon Ellis, the International Chairman <strong>of</strong> Andersen Consulting, and the moderator, Nigel<br />

Roberts, though puzzled by Hulatberi’s unusual statements, were complacent about the<br />

“WTO’s” stance on the matter <strong>of</strong> global trade. The appearance <strong>of</strong> the Yes Men on CNBC did not<br />

make international headlines, and was only reported after the Yes Men told the press it was a<br />

hoax. So the only people who were aware <strong>of</strong> the incident were those already on the side <strong>of</strong> the<br />

Yes Men or WTO supporters who saw the group as a nuisance, but not a threat.<br />

Bonanno and Bichlbaum’s next WTO appearance was at a “Textiles <strong>of</strong> the Future”<br />

conference in Tampere, Finland, on August 16, 2001. Here, “Hank Hardy Unruh” (Bichlbaum)<br />

introduced a revolutionary business suit design for managers and overseers, called the<br />

“Management Leisure Suit” that included a three-foot phallus capable <strong>of</strong> administering electric<br />

shocks to slacking employees. This, they thought, would definitely get the Yes Men – and<br />

hopefully the WTO – into hot water. Due to labor force issues, the textile industry plays an<br />

important part in the new global economy, Unruh explained in his lecture. Managing lazy<br />

workers in Taiwan when you are in Tucson becomes a problem. The solution he proposed was<br />

the Management Leisure Suit, which Bichlbaum was wearing under a breakaway business suit. At<br />

the appropriate moment in the lecture, Unruh stepped from behind the podium, and with the<br />

help <strong>of</strong> his assistant Bonanno, ripped away the business suit to unveil the Leisure suit. 52 The<br />

audience gasped and clapped. When strategic strings were pulled, the phallus inflated to display a<br />

screen upon which to watch workers implanted with “humane” chips that would allow the<br />

52 Footage from the feature film, The Yes Men, DVD, directed by Dan Ollman, Sarah Price, and Chris Smith (Los<br />

Angeles: MGM, 2004).<br />

23

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!