THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of
THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of
THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of
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Treating Others As We Would Like To Be<br />
Treated,” and leads the viewer to a page<br />
describing the Yes Men’s “corrected” version<br />
<strong>of</strong> Dow’s position on its responsibility toward<br />
Bhopal.<br />
By comparison, Greenpeace’s<br />
www.mad-dow-disease.com is more obviously<br />
an attack on Dow. Though similar in layout and<br />
taking cues from the <strong>of</strong>ficial Dow site, it is not<br />
a mirror copy. Mad-Dow-Disease.com<br />
displays an image <strong>of</strong> a chemical spray bottle<br />
emitting toxic green fumes with the Dow logo<br />
altered so that the “O” is an ominous-looking<br />
scull. Instead <strong>of</strong> the <strong>of</strong>ficial phrase, “Living.<br />
Improved Daily,” below the logo, as it is found<br />
on both the <strong>of</strong>ficial Dow site and<br />
DowEthics.com, on Mad-Dow-Disease.com<br />
the phrase is changed to, “Living. Poisoned Daily.” Even the names <strong>of</strong> these sites reflect the goals<br />
<strong>of</strong> their creators: while Greenpeace wants to alert its already sympathetic audience <strong>of</strong> the<br />
perceived evils <strong>of</strong> the corporation, the Yes Men are looking to “correct” Dow’s information in<br />
such a way that the aims <strong>of</strong> the company are still apparent, just shown in a different light. But<br />
35<br />
Fig. 6: DowEthics.com<br />
Fig. 7: Mad-Dow-Disease.com
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