THE YES MEN AND ACTIVISM IN THE INFORMATION ... - Index of

accused her of “misinforming the public,” deflecting attention away from the substance of their
performances to the “moral implications” of their actions. 145 Similarly, the Yes Men convinced
their audiences that they were actually the WTO, and in the case of the December 2004 Dow
hoax, there was a public outcry against the Yes Men for fooling the BBC. Even though the Yes
Men attempt to make a very strong point about the abuses of capitalism and large corporations,
their point often goes unnoticed because of their self-induced placement within society. Their
target audience may never fully appreciate the Yes Men’s anti-corporate message because of the
group’s corporate veneer, so though they receive a constant barrage of outlandish commercial
messages, the audience is not able to discern a difference between satire and reality.
145 Ibid.
66