stories on hard material matters - Ceratizit S.A.

Interview with
Sanjay Sabherwal,
Managing Director
Metaldyne India
Mr. Sabherwal, what is most typical of the Indian
industry?
Sabherwal: “I would say the speed, definitely. In 1991
it took about three weeks to get a telephone installed,
now there are approximately six million new telephone
contracts per month. This is why India has a telecommunications
system which is far more modern than, for
example, the American system. Mobility is also increasing
rapidly: We have so many airline flights now that
we cannot train enough pilots – we employ them from
other countries.”
The automotive industry is booming in India. An example
is Tata presenting its new small-sized and low-budget
car called the `Nano´. What does this mean for the
suppliers to the automotive industry such as Metaldyne?
Sabherwal: “For us this means an incredible price pressure.
Cost reduction is an ongoing process in this industry,
translated into as many parts per minute as possible.
Today the production volumes are about 1.4 million cars
and 500,000 trucks per year. These numbers require a
different approach in production.”
Damper parts for automobile motors before machining.
Sanjay Sabherwal, Managing Director.
METALDYNE, INDIA
What about quality?
Sabherwal: “Quality is taken for granted. Customers are
more interested in process stability and reliability.”
CERATIZIT is your preferred partner for cutting tool
solutions. Why is CERATIZIT different?
Sabherwal: “CERATIZIT does not sell a commodity, it sells
engineering, and this is what we need. Our customers pay
for designed products with added value, so we design
for our customers. CERATIZIT offers great solutions which
enable the highest speeds with the best feeds at the
lowest prices! Another plus for CERATIZIT is the enormous
commitment to our company, which is the basis of a
healthy relationship.”
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