SONIC THE HEDGEHOG – STILL UNSTOPPABLE! - Kazachok

International
A new DTR deal for
the Artlist Collection
The Dog and Friends is the
photographic franchise featuring
an adorable collection of
animals - The Dog, The Cat, The
Pig, The Hamster, The Rabbit
and The Duck. All the properties
are based around expressive
pictures of the animals, which
are taken using a fish-eye lens to
produce a trademark 70:30 headto-body
ratio. 2D images have
also recently been added to the
style guide that are particularly
appealing to young children and
make sure the brand appeals
to everyone from toddlers to
grandparents.
The franchise is handled by 4
sight licensing and has been
successfully extended into a
vast range of sectors, including
loyalty programmes, publishing,
greetings, digital, promotions,
apparel, games and housewares.
A recent DTR deal with GIFI in
France will see a vast range of
products based on The Dog -
including gifts, bedding, plush,
pet accessories, bags, stationery,
melamine and toiletries - go on
sale in the retailer’s stores across
France, Belgium, Italy, Spain and
Morocco.
54 Kazachok Licensing Mag’ Janvier - Mars 12
2dream launches subsidiary Square Licensing
2dream Licensing announced the launch of
Square Licensing, a newly-formed licensing
agency dedicated to Luv Me Buddies, with offices
in London, Paris and Hong Kong.
Armelle Madelin, commented ‘Square Licensing
is a joint venture company held between 2dream
& toy & retail experts, the combined talents and
experience of which will have great strength in the toy and retail sectors. Reaction to the launch of
Luv Me Buddies has been so strong amongst licensees and retailers that it makes sense to form a
company dedicated to the brand its characters’.
Square Licensing, overseen by 2dream, will manage licensing rights for Luv Me Buddies and Luv Me
Baddies in mainland Europe and Southeast Asia (China, Hong Kong, Taiwan, Macao, Singapour) and
is expecting to announce deals with major pan-European & Chinese retailers very soon.
Lulu Zipadoo’s licensing program is developing
France Télévisions Distribution already holds the international rights
to Lulu Zipadoo’s Season 1 and the agent just announced they
acquired the global rights for Season 2 of the series produced
by Mondo TV France, with the participation of France Télévisions.
As the property’s international agent, France Télévisions
Distribution manages the sales, development of the
licensed products and video developments for all
territories. The appointment of 2 sub-agents was
recently disclosed: BBC Worldwide will handle
the UK and Ireland, while Mondo TV Consumer
Products will be in charge of Italy.
In France, the series already attracted a dozen
licensees and Jemini just signed a pan-European
contract. The company’s director Thierry Bertoux
was enthused by the character: « I was already
familiar with the book and really liked this original
character. I was enthused by the TV adaptation for it completely respects
the initial work’s spirit. » The first soft toys will be available by the 2nd semester of 2012 with other
products from Hicarex (art and craft), Clementoni (board games), Gladius (loto domino), Sun City
(apparel), Tennessee (back-to-school) et Pik&Roll (outdoor).
Licensing New Europe Becomes Licensing@Russia!
The organisers of the Licensing New Europe
Show & Conference (LNE) have announced
that the 2012 show will be called Licensing@
Russia and will take place in Moscow on March
14-16, with the venue set to be confirmed soon.
Licensing@Russia will carry on from where
LNE left off - promoting the role of licensing in
the New Europe region, an area comprising 35
countries across Central, Eastern and Southeastern
Europe, Russia and CIS. Last year’s
event attracted more than 350 participants.
news
The 2012 show promises an insight into the vast
and vital Russian & CIS market, and boasts a
programme of leading company and property
presentations, screenings, panel discussions,
workshops and educational sessions. The timing
of the show will coincide with many other hugely
important events taking place in Moscow at the
same time - these include World Food Moscow
and the Specialized Exhibition of Services for TV
and Cinema Production, but most importantly
Детство/Toys&Kids Russia 2012 and the
Скрепка/Skrepka International Stationery Expo.
Licensing@Russia is being organised by a
partnership of Creata Ltd and the Magnum Opus
company.