SONIC THE HEDGEHOG – STILL UNSTOPPABLE! - Kazachok

International
> The Extraordinary adventures of Jules Verne
licensing agent for The Extraordinary Adventures of Jules Verne, a
new TV show coming in 2013.
We are also now representing Beast Keeper, a new TV show from
Mondo TV in Italy.
K.: Why did you create 4sight?
S.V-C: 4sight licensing solutions was established in 2006 in order to
create a division within 4Kids that could reach new age groups such
as teens, adults and families as well as extend into new categories.
The brand extension strategy and business model are both very
different due to the positioning of 4sight brands, which cover lifestyle,
fashion, art and trademarks.
We have already enjoyed considerable success with this remit;
having creative and talented people within 4sight who
are experienced in working with brands aimed at an
older demographic puts us one step ahead of other less
specialised agencies.
K.: Which properties are under 4sight?
S.V-C: 4sight licensing solutions represents Chicaloca,
The Kennel Club and Crufts, Artlist Collection: The Dog
and Friends and Pachanga.
Chicaloca is an aspirational fashion brand that is proving
particularly successful, with toiletries, cosmetics, gift and
accessories lines from various licensees having recently
launched across all BHS stores - a leading department
store in the UK and Ireland.
Artlist Collection: The Dog and Friends is also experiencing
ongoing success. In spring this year (2012) GIFI - a leading
mass-market retailer in France - will launch a huge range of
The Dog products that will really connect with consumers and
boost the retail presence of the brand.
In addition, we have built up a very strong licensing
programme for The Kennel Club and Crufts with a
wide range of pet products. We are focussing on all pet
owners including children, through which we reach a new
target demographic and ensure the next generation of pet
owners identifies strongly with both brands.
interview