SONIC THE HEDGEHOG – STILL UNSTOPPABLE! - Kazachok

International
K.: What are your
strongest properties?
J.M.C.: SpongeBob
SquarePants and
Dora the Explorer are
evergreen animation and preschool shows
for our company that have only recently
launched in the Spanish market so we see a
lot of room for growth with these properties.
SpongeBob SquarePants consistently ranks
as a top three hit show and it has become our
most successful property for the last 2 years
exemplified by the fact that over 1million
SpongeBob SquarePants books sold in just
10 months since launch. In the toy business
SpongeBob SquarePants has been one of the
most successful licenses during 2010/11.
K.: What are your
strongest properties?
D.F.: SpongeBob SquarePants
and Dora the
Explorer remain global
icons and
as such it’s always a focus for us
to keep them fresh and interesting
for consumers and to maintain
our sales momentum. We also
focus on our MTV adult portfolio
including MTV Logo, South Park,
K.: What are your
strongest properties?
D.F.: Our evergreens,
Dora
the Explorer
& SpongeBob
SquarePants, always perform well
for us, but in addition to these we are
anticipating real potential in the teen/tween
market with live action properties such
as Big Time Rush and our hot new series,
Victorious, both of which have proven to be
ratings-winners for the network.
José Maria Cendra Vice President, NCP Iberia
based in Madrid
K.: What will be your next hit?
J.M.C.: New teen/tween properties Big Time
Rush and Victorious both launch on free-to-air
this October in Spain via TVE so we’re anticipating
a rise in interest around these titles and
this also supports our plans around associated
fashion, electronics and gifting launches in the
coming year. For kids Fanboy & Chum Chum
is going to beat all records in some product
categories thanks to incredibly strong ratings
and audiences on free-to-air TV.
Dan Frugtniet Director, NCP Emerging Market
based in London
Beavis & Butthead, Teenage Mutant Ninja
Turtles Retro and Jackass.
K.: What will be your next hit?
D.F.: Teenage Mutant Ninja Turtles is the big
new hit in the pipeline across all markets but
we predict the educational preschool
show Team Umizoomi will
also do well for us. Sitting alongside
these titles in our ‘Something for
Everyone’ portfolio are new live
action properties Victorious and Big
Time Rush.
K.: What will be your next hit?
D.F.: Like many of the other consumer
products offices
around the world,
we’re extremely
excited about
bringing the
Teenage Mutant
Ninja Turtles line to
market in 2013 but in
the meantime we’re
looking forward to
the new Victorious
strategy
K.: What makes you different from the
other European offices?
J.M.C.: There are a number of differences but
just like our colleagues across every NCP office
we have a very robust and fruitful partnership
with local free-to-air broadcaster TVE – Clan
TV – and we ensure that we maximize our
social media activities. Add to this our strong
relationships with key Spanish retailers, the
way we carefully select partners to develop
and sell our products, the keen eye for detail
in terms of design, quality and distribution we
have a solid foundation from which to build.
Probably our biggest difference is that we’re
lucky to have very open minded consumers
in our territory which means they tend to buy
products as soon as they become popular.
K.: What makes you different from the
other European offices?
D.F.: There’s a lot of diversity and growth
potential in the EM region and very little
cross-sell so it’s a very wide spread of
markets and disciplines to cover. This does
give great scope for innovation and holistic
franchise management though so there are
continually lots of exciting opportunities and
the Nickelodeon & MTV brands continue to
perform well.
Mark Kingston Vice President, UK & Australia and European
Retail Development, NCP based in London
ranges across toys, electronics, stationery
& apparel as well as new girls animated
property Winx Club.
K.: What makes you different from the
other European offices?
D.F.: Following a recent expansion of the
UK team, we now have a greater number
of retail sales & marketing professionals
working on creating innovative solutions &
events for retailers. A key element to this
process is utilising the network’s multiple
brand touch-points to build strategic
campaigns to drive awareness and sales.
Kazachok Licensing Mag’ Janvier - Mars 12 57