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tc dokuz eylül university institute of social sciences translation and ...

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wordplay the mere nearness <strong>of</strong> the pun components may be enough to form a<br />

semantic confrontation. Also grammatical <strong>and</strong> other devices are usually used to<br />

emphasize the pun. In vertical wordplay only one component <strong>of</strong> the pun is visible<br />

while the other meaning is hidden <strong>and</strong> materially not in the text; so it has to be<br />

incited into semantic action by contextual constraints. In cases where there is no pun,<br />

one looks for contextual clues to remove ‘irrelevant’ associations, trying to find<br />

single <strong>and</strong> coherent interpretations. However, when a vertical pun is the case, there is<br />

a double context that excludes this disambiguating mechanism <strong>and</strong> requires double<br />

reading. (Delabastita, 1996; 129).<br />

Having listed different types or forms <strong>of</strong> pun, it can be said that;<br />

Punning is possible in any language ins<strong>of</strong>ar as it seems to be<br />

a universal feature <strong>of</strong> language to have words with more than<br />

one meaning (polysemy), different words with the same<br />

spelling or pronunciation (homographs <strong>and</strong> homophones),<br />

<strong>and</strong> words which are synonyms or near-synonyms while<br />

having different pragmatic meanings <strong>and</strong> evoking different<br />

associations. These features all exemplify the basic<br />

asymmetry between language <strong>and</strong> the extra-linguistic world<br />

it is used to denote: languages cannot be <strong>and</strong> are not expected<br />

to provide a separate sign for every single object or event in<br />

the extra-linguistic world. If a language is capable <strong>of</strong> such<br />

one-to-one correspondence with the world existed, it would<br />

be an extremely unwieldy <strong>and</strong> inefficient instrument <strong>of</strong><br />

communication, <strong>and</strong> an impossible one to learn in the first<br />

place. Therefore, language works with a relatively small<br />

repertory <strong>of</strong> signs (e.g. phonemes <strong>and</strong> words) that can<br />

however be combined in a multitude <strong>of</strong> ways to reflect the<br />

complexity <strong>of</strong> reality. (Alexieva, 1997; 138-139).<br />

What is the function <strong>of</strong> a pun? It obviously functions within a context <strong>and</strong><br />

contexts are verbal or situational. When it is verbal, a pun is expected to be<br />

grammatically <strong>and</strong> syntactically well-formed. Also, the established language<br />

components may function contextually such as collocations, proverbs, titles,<br />

basically the phrases which are generally used together. On the other h<strong>and</strong>, in<br />

situational contexts puns function usually in dialogue situations <strong>and</strong> in multimedia<br />

texts, where the visual image in punning advertisements, cartoons or comic strips<br />

activate a secondary meaning <strong>of</strong> the accompanying verbal text. Besides these, puns<br />

function to add to the thematic coherence <strong>of</strong> the text, to produce humor, to force the<br />

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