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Savvy Operators! Spreefor IHRSA’S STORE HAS TOOLS TO HANDLE EVERY CORPORATE DEMAND
By Jean Suffin
IHRSA IS COMMITTED to being a one-stop source for club operators, providing its members with
resources that assist them in building their business and increasing their bottom line. Every year,
IHRSA updates these resources and adds new, valuable materials created by industry experts in
response to members’ requests for guidance.
“Our objective is to help IHRSA members by providing resources that will help them operate their
clubs more efficiently, whether it’s through a publication on best retention practices or a training
DVD for club employees on sales,” Phoebe Anderson, IHRSA’s publications coordinator, tells CBI. “Our
exclusive reports, such as Profiles of Success and the Employee Compensation Report, are vital to
club owners who want to continuously compare their operating statistics to the industry benchmarks.”
This year, IHRSA is offering many new and updated resources to its members, including the following:
IHRSA Print On Demand
For busy clubs of all sizes and types, IHRSA has simplified the marketing process by creating
these professional, predesigned marketing materials—newsletters, flyers, brochures, direct mail, and
sales pieces. They can be easily customized with a company’s logo, address, and special messaging,
printed on demand.
“We developed IHRSA Print On Demand in response to requests by members who want the
quality of IHRSA research customized with their own club branding,” explains Anderson.
2007 IHRSA Profiles of Success Report
The 2007 Industry Data Survey, conducted by IHRSA and the research firm Industry Insights, gathers
the latest statistics on the North American health club industry. The survey results, which are
compiled and published in the form of Profiles of Success, include data on membership, patronage,
industry revenues, member market share, member demographics, operating benchmarks, club
growth by region, club prices, payroll, income statement statistics, balance-sheet data, profitability
ratios, and more. Profiles of Success is available in print or PDF format. New this year: IHRSA is
making it easier for clubs to purchase individual sections of the report, which is divided into four
parts, separately.
“With this publication, the club owner has a wealth of knowledge to work with,” notes Anderson. >
www.ihrsa.org | MARCH 2008 | Club Business International 79