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Augie In Action! Augie In Action! - Ihrsa

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SHOPPING SPREE<br />

IHRSA Print<br />

On Demand<br />

2007 IHRSA<br />

Profiles of<br />

Success Report<br />

IHRSA’s Guide<br />

to Membership<br />

Retention<br />

IHRSA’s Guide to Membership Retention:<br />

<strong>In</strong>dustry Lessons on What—and What Not—to Do<br />

Written by John McCarthy, IHRSA’s executive director<br />

emeritus, the second edition of IHRSA’s Guide to<br />

Membership Retention contains the latest industry<br />

statistics plus four case studies on IHRSA clubs with<br />

successful retention programs. This essential text is<br />

based on 25 years of knowledge about membership<br />

retention and provides a comprehensive list of tactical<br />

measures that will aid in reducing membership attrition.<br />

2007 Employee Compensation & Benefits Report<br />

The 2007 IHRSA Employee Compensation & Benefits<br />

Report is the most comprehensive survey of the North<br />

American health club industry’s compensation and<br />

benefits practices. This report provides helpful employee<br />

compensation information for 50 common job titles<br />

(e.g., ownership, management, and staff), as well as<br />

commission rates and benefits practices (e.g., health<br />

benefits, retirement plans, vacation/sick leave, etc.). Data<br />

is presented in terms of company revenues, geographic<br />

region, and number of clubs/facilities operated.<br />

2008 Subscription to Get Active!<br />

Members’ Magazine<br />

Get Active! is a motivational consumer magazine<br />

tailored specifically to health club members and guests<br />

that can be distributed in IHRSA facilities. Providing<br />

club-goers with this quarterly publication reinforces<br />

their decision to belong to a club by highlighting the<br />

countless health and physiological benefits of regular<br />

exercise, and by increasing their awareness about the<br />

numerous services offered by fitness facilities.<br />

The 2007 IHRSA European Market Report<br />

The 2007 IHRSA European Market Report,<br />

produced in conjunction with Deloitte and spon-<br />

80 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />

2007 Employee<br />

Compensation &<br />

Benefits Report<br />

Get Active!<br />

sored by Matrix Fitness Systems/Johnson Health<br />

Tech, is the most comprehensive and authoritative<br />

source of data available on the European fitness<br />

market—an incomparable tool for club owners,<br />

industry suppliers, researchers, banks, investors,<br />

insurance companies, and government agencies. It<br />

contains current membership and growth statistics;<br />

an overview of the European market; and individual<br />

snapshots of the club business in 16 countries.<br />

IHRSA Professional Development and<br />

Management DVD Series: Sales<br />

Because club operators have requested simple, easy,<br />

efficient, and affordable ways to train their staff, IHRSA<br />

offers four new sales-training DVDs. Managing the<br />

Sales Team & Process explains how to create and<br />

foster a successful sales team. Selling Club Memberships<br />

demonstrates a five-point plan for generating<br />

membership sales leads; reviews telephone sales skills;<br />

and explains the role of a club tour in the sales process.<br />

Selling Club Services to Corporations provides a<br />

template for clubs to utilize when designing their<br />

corporate sales programs. And The Guide to Selling<br />

Club Services & Products for Non-Sales Professionals<br />

reviews the role of all club employees in the ongoing<br />

sales process.<br />

IHRSA’s Financial Management Tool<br />

The Financial Management Tool (FMT) is an Excelbased<br />

package set in IHRSA’s Uniform Accounting<br />

System—the industry standard. Designed to assist<br />

clubs with financial planning, FMT includes<br />

17 linked spreadsheets that can be easily customized<br />

to address a club’s specific business model and<br />

financial-management needs. It automatically calculates<br />

hundreds of key metrics and compares them to<br />

industry benchmarks and ratios. Profit centers are

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