Augie In Action! Augie In Action! - Ihrsa

Life Fitness
» To make circuit training even easier to implement at health clubs,
Life Fitness has created the Transition Exercise System, developed
exclusively for its 11-machine Circuit Series. The system features
40 easy-to-read placards that slide into attractive stands to make
programming simple for instructors and exercisers. It is comprised
of four training programs: strength and cardio, strength and cardio
step, strength and stretch, and strength plus. Instructors can mix
and match placards to offer a variety of workout combinations.
“Our Transition Exercise Kits engage new users and keep regulars
coming back,” explains Bob Quast, the vice president of product
management for Life Fitness. For more information, contact the
company at 5100 River Road, Schiller Park, IL 60176; 800-634-8637;
847-288-3300; 847-288-3791 (FAX); www.lifefitness.com. —|
efi Clubhouse
members
efi Sports Medicine
New from efi Sports Medicine is GRAVITYClubhouse, a subscriptionbased
membership program that provides ongoing educational DVDs,
online training, and marketing support for health clubs that offer its
GRAVITY programming. The Clubhouse issues regular updates for three
GRAVITYTracs—personal training, group strength, and Pilates—that
are designed and delivered by the company’s development team. Two
membership levels are available—facility and individual—and additional
benefits can include free GRAVITY CEC education courses, sports-specific
programming, and exclusive savings on GRAVITYGear and GRAVITY-
Training courses. “We’ve created GRAVITYClubhouse to stay connected
with our customers who regularly ask for the latest programming to
keep their sessions fresh and fun,” explains Tom Campanaro, the CEO
and cofounder of efi Sports Medicine. —|
| Innovations | What’s New
Expresso Fitness
» The S2u, a new virtual
reality-enhanced
stationary bike from
Expresso Fitness,
integrates premium
fitness and computer
systems to offer customized,
engaging
programs. Features
include a fully integrated,
sleek design; advanced
drive-train technology
for fluid motion; and new
game-play options. Riders
can choose an off-road environment with the Expresso
Chases for a fun form of exergaming; race against
their best personal time using the Ghost ride; gauge
their time with the Pacer; or compete in real time
against virtual competitors, friends, or members in
the same health club. A 17" high-contrast LCD screen
lets users enjoy TV as well. For more information, contact
the company at 845 Steward Drive, Ste. D., Sunnyvale,
CA 94085-4504; 888-528-8589; 408-746-9122;
408-746-9127 (FAX); www.expressofitness.com. —|
Iron Grip Barbell Company
» Designed to be suitable for International Weightlifting
Federation (IWF) Olympic-style competition, Iron
Grip’s new Competition Series Needle Bearing
Olympic barbell is built exactly to IWF specifications.
Made entirely in the U.S. in Iron Grip’s on-site facility,
this bar is built with a 28mm premium steel shaft
that provides the right amount of flex and whip for
Olympic-style lifting. It also features a heavy-duty,
swaged steel sleeve/collar assembly, and each sleeve
houses a combination of one heavy-duty ball bearing
and four needle bearings. A proprietary snap ring
locking system secures the shoulder bearings in
position, and a hard chrome finish protects against
flaking or peeling. For more information, contact the
company at 4012 West Garry Ave., Santa Ana, CA
92704; 800-664-4766; 714-850-6900; 714-850-6910
(FAX); www.irongrip.com. —|
www.ihrsa.org | MARCH 2008 | Club Business International 161