Bien Donné Farm - Agri Promo

More documents

Recommendations

Info

The real value of value chains in Change and Sustainability in Agriculture: The Farmsecure way A ll the resources that we need to sustain ourselves as a human race are either mined or farmed, making these the two most relevant industries of our time, says Jerome Yazbek, CEO Farmsecure. The 21st Century has been defined by an ever increasing global population and the struggle to manage the planet’s resources to sustain the human race’s growth. In recent years, agriculture has gone from obscurity, seen as irrelevant, high risk and unsustainable, to the next big thing. Why? Because agriculture, when viewed and practiced holistically, can provide solutions to all of the above mentioned challenges facing man. In 2004, Jerome Yazbek was approached by a group of maize farmers in the Free State, and the question they posed to him was simple: “Is it possible to create a business model that will make agriculture both sustainable and profitable?” Simply answered the answer was ‘yes’. During its inception, Farmsecure developed a model founded on four basic principles that encapsulates the pillars of its agricultural value chain. • Scientific farming • Working capital • Risk mitigation and • Price guarantee These four principles are the base of Farmsecure’s holistic approach to the industry. Through time, the practice of these principles led Farmsecure to the BIEN DONNÉ AGRI CAPE WEEK 2012 realization that agricultural profit, like that of mining, lies in the power of a complete value chain which is integrated from ‘soil to shelf’. Sustainability and profitability does not lie in one piece of the pie, but rather in maximizing the pie as a whole. Due to its belief in the power of an optimized value chain, Farmsecure never desired to be a market player in one agricultural sector, but has resolved to be represented throughout the industry, maximizing potential for increased profit back to farm level. Farmsecure is represented in agricultural inputs, primary agriculture and agricultural outputs, with primary agriculture or ‘the farm’ at its core. The population faces three core challenges today, namely food, water and job creation. All of these factors highlight the importance and the need for sustainable and profitable agricultural enterprises globally. By being represented throughout the agricultural value chain, Farmsecure and its family of companies ensure that its producers and farming operations are sustainable and profitable in a very tangible way, achieving its vision to contribute to solutions that will address the core challenges facing man. 10 www.agrimega.co.za
www.agrimega.co.za Proud co-sponsor of Bien Donné Agri Cape Week 2012 Cape Town: +27 (0) 21 974 1900 Bethlehem: +27 (0) 21 974 1972 info@farmsecure.co.za www.farmsecure.co.za 11
Page 1 and 2: C H A N G E F O R S U S T A I N A B
Page 3 and 4: Better Together: Driving Change for
Page 5 and 6: Change for a Better future Orton Ki
Page 7 and 8: Making the economic drivers of chan
Page 9: w w w . a g r i m e g a . c o . z a
Page 14 and 15: Wine industry - adapt for sustainab
Page 16 and 17: Hieroor kan die Rooivleisbedryf pos
Page 18 and 19: Die rol van Kaap Agri in veranderin
Page 20 and 21: How do we go about creating a thriv
Page 22 and 23: Hoe pas ROOIVLEIS by die hedendaags
Page 24 and 25: Klimaatsverandering: Nie-volhoubare
Page 26 and 27: EasyMax TM FF For Solvent and water
Page 28 and 29: Programme Highlites Friday 20 April
Page 30 and 31: Mechanisation and Water: An Odd Cou
Page 32 and 33: AQUACHECK SOIL MOISTURE PROBES Risi
Page 34 and 35: Harvest Indicator: Berry Sugar Load
Page 36 and 37: 36 www.agrimega.co.za
Page 38 and 39: farming organically? Bloublommetjie
Page 40 and 41: C M Y CM MY CY CMY K AGRI MEGA DIGI
Page 42 and 43: Counteracting Climate Change with O
Page 44 and 45: Sustainability of Small Farmers Ism
Page 46 and 47: The challenges facing emerging blac
Page 48 and 49: Healthy Soil + Healthy Plants + Hea
Page 50 and 51: Bien Donné Agri Cape Week 2012 Uit
Page 52: The agricultural businesses that ba

Bien Donné Farm - Agri Promo

Create successful ePaper yourself

Delete template?

Save as template?