APIP Agricultural Policy Implementation Project

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analysis of the database would be required to calculate the value of exports for specific flowers by destination. A listing of quantity of cut flowers shipped by destination was done for 1988 and showed that most of the Tunisian cut flower exports in that year were to Fr.nce, Belgium, the Netherlands, and Switzerland, in that order. The comparison of Tunisia with Morocco is important relatively since Morocco newcomer is a to the cut flower export business and is a good the kind example of market of growth that Tunisia should likely expect. Also, a "niche" Morocco producer, is that is, it concentrates mostly on one product, one roses, market, and France. As an established exporter of roses to France, a position it is now to expand in to other markets and possibly produce flowers. other kinds By of concentrating on one or two flowers, and exporting to one markets, or two Tunisia can increase its chances for successfully entering the cut flower export business. 2.1.2 Important Importers of Cut Flowers The value of world imports of cut flowers in 1985 Exhibit and 1988 2.6 is below, shown which in indicates that West Germany is by far importing the most country, important followed by the United States and France. The U.S. market share of world imports of cut flowers declined in recent percent years, in from 1985 21.8 to 14.6 percent in 1988, although the value of increased U.S. imports from $283.6 million to $367.4 million, or about 11 percent Japan, annually. the United Kingdom, and France made dramatic increases in increasing their imports, by 75.8, 46.2 and 42.9 percent per year on average between 1985 and 1988. Except for Japan, the major importers of the world's cut flowers are located in Western Europe and North America. Exhibit 2.7 shows trends inmarket share for the top 4 importing countries between 1984 and 1988. Germany maintained between 35 and 40 percent of the world cut flower import market from 1984-!988, while the United States dropped from over 20 percent of the market share in 1984 and 1985 to just over 14 percent in 1987 and 1988. France's share of world imports increased steadily from 6.4 percent in 1984 to 9.6 percent in 1988. The Netherlands continued to hold around 5 percent of the market during those same years. The market share of other countries increased by about 25 percent from 1984 to 1988, from 28.3 percent to 35.6 percent of total world cut flower imports. The major supplier of cut flowers to West Germany is the Netherlands, followed by Italy. West Germany's greatest import demand is for roses and carnations. The Netherlands is also the primary supplier of cut flowers to France, although the latter is also an important producer of cut flowers. Nevertheless, imports have grown substantially in the French market: They [imports] increased over the period 1981 to 1985 by as much as 62% by volume and 95% by value. There was a threefold increase in the volume and value of imports of roses, chrysanthemums and orchids and a sevenfold increase in the volume of gladioli imports. Significant 10
Exhibit 2.6 Value of World Imports of Cut Flowers by Country, 1985 and 1988. 1985 1988 Average Annual Mil. $ % Mil. $ % Growth ------ -------------------- West Germany 516.0 39.9 881.2 35.0 +19.5% United States 266.7 20.6 367.4 14.6 +11.3% France 83.2 6.4 242.7 9.6 +42.9% United Kingdom 73.7 5.7 230.3 9.1 +46.2% Netherlands 61.8 4.8 130.7 5.2 +28.4% Switzerland 63.3 4.9 127.4 5.1 +26.3% Japan 18.8 1.5 102.1 4.0 +75.8% Italy 22.9 1.8 81.2 3.2 +52.5% - - - ------- ---- Subtotal 1,106.4 -- 85.6 2,163.0 85.8 +25.1% Other countries 186.8 14.3 357.3 14.2 +24.1% Total 1,293.2 100.0 2,520.3 100.0 +24.9% Source: USDA, Floriculture and Environmental Horticulture Products, 1990. 11
Page 1 and 2: APIP Agricultural Policy Implementa
Page 3 and 4: TABLE OF CONTENTS EXECUTIVE SUMMARY
Page 5 and 6: LIST OF EXHIBITS Exhibit 2.1 Major
Page 7 and 8: orchids, gladioli and tulips are th
Page 9 and 10: high yields. Overall, therefore, th
Page 11 and 12: 1.1 Study Objectives 1. INTRODUCTIO
Page 13 and 14: covered seven major importing count
Page 15 and 16: 2. WORLD TRADE IN CUT FLOWERS AND T
Page 17 and 18: to all the major importing countrie
Page 19: 7 6 5 4 3 2 1 0 Millions of US$ Sou
Page 23 and 24: ises in the level of imports were a
Page 25 and 26: Many of the European countries, suc
Page 27 and 28: in both activities. Finally, there
Page 29 and 30: These prices are for "extra" qualit
Page 31 and 32: Exhibit 3.1 List of Selected Grower
Page 33 and 34: grow flowers to sell intheir stalls
Page 35 and 36: flowers. Tunisian growers' willingn
Page 37 and 38: timing and coordination of loading
Page 39 and 40: distinguish it in the market (unlik
Page 41 and 42: profitable, assuming that high yiel
Page 43 and 44: 4.2 Cash Flow Analysis Exhibit 4.3
Page 45 and 46: ',,-t r,,VW AINLY5 o I 4 UR CARNATI
Page 47 and 48: uj CASH INFLOW Yield Price Value of
Page 49 and 50: CASH INFLOW Yield Price Vslc of ToW
Page 51 and 52: , . CASH INFLOW Yield Price Value o
Page 53 and 54: 5. TUNISIAN GOVERNMENT AGENCIES AND
Page 55 and 56: equired so much time. In an effort
Page 57 and 58: 6.0 CONCLUSIONS AND RECONNENDATIONS
Page 59 and 60: 7. Work with government and foreign
Page 61 and 62: production is expensive because it
Page 63 and 64: ANNEXES 53
Page 65 and 66: The following solutions were offere
Page 67 and 68: Miscellaneous maintenance (buying v
Page 69 and 70: ANNEX 2-A ASSUMPTIONS FOR CALCULATI
Page 71 and 72:
Pesticide Costs: Lannate 21.0 DT/kg
Page 73 and 74:
GLADIOLA- ENTERPRISE BUDGET, LOW/ME
Page 75 and 76:
ANNEX 3 ISSUES RELATED TO POST-HARV
Page 77 and 78:
Acaricides: Kelthane 0,2 1/hl Systb
Page 79 and 80:
Mildrion: Manbbe 160 g/hl Zin~be 20
Page 81 and 82:
LE GERBERA GERBERA JAMESONII FAKILL
Page 83 and 84:
LE GLAIEUL GLADIOLUS FAMILLE DES IR
Page 85 and 86:
O Annex b Quality Required by the C
Page 87 and 88:
ii) Categorie U1 10 % des fleurs co
Page 89 and 90:
RE7UMLI93B TUMISI MIC KINISTE E DE
Page 91 and 92:
IPARTICIPANTS I ADRESSE TELEPHONE V
Page 93 and 94:
IPA.TIC!PANTS I ADRESSE TELEPHONE I
Page 95 and 96:
Wholesalers/Importers ANNEX 8 PERSO
Page 97 and 98:
APIP Agricultural Policy Implementa
Page 99 and 100:
Abet Jacques 43, Avenue du Cimetibr
Page 101 and 102:
Ariaflor Box 147 - Fleurs 4 M.I.N.
Page 103 and 104:
Berry Fleurs SARI Ruelle des Gats P
Page 105 and 106:
Briois Christine 219, All6e des Oei
Page 107 and 108:
Cochet Thierry SARL 160, AII6e des
Page 109 and 110:
David Barthdlmy Charlin; Delamare G
Page 111 and 112:
I Dia - Fleurs Box no 2 - SICA - Ma
Page 113 and 114:
Fleurassistance GlE 149, Avenue des
Page 115 and 116:
Flora Partner SA 23, rue Nicot 3300
Page 117 and 118:
Galoppe Christine 135, AII6e des Oe
Page 119 and 120:
Granier Michel Ets 28, Avenue Pierr
Page 121 and 122:
Iris 200 199, AII6e des GlaTeuls 20
Page 123 and 124:
Landes Fleurs SARL 44, Boulevard de
Page 125 and 126:
Lotte et Cie Magnon Ets 59, AIIde d
Page 127 and 128:
Marcucci G6rard SARL 4, rue Layriss
Page 129 and 130:
Minnaar Fleurs SARL Moreau Th6r~se
Page 131 and 132:
Olivreau SARL 220, A1l6e des Oeille
Page 133 and 134:
Penja 260, A116 des Arums 94644- RU
Page 135 and 136:
Pierlot et Cia 259, AlMa des Oeille
Page 137 and 138:
I Roata - Pignet SA ROA TA . PIGNE
Page 139 and 140:
La Roseraie 51, AII6e des Arums 941
Page 141 and 142:
Salanque Flours Domaine Sainte Eug6
Page 143 and 144:
Silva Flor St6 Aquitaine de Diffusi
Page 145 and 146:
Sodlh Monpalasir 47320 - BOURRAN T6
Page 147:
Vettese Jean Fleurs 360 112, AIl6e
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APIP Agricultural Policy Implementation Project

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