APIP Agricultural Policy Implementation Project

TABLE OF CONTENTS
EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . i
1. INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.1 Study Objectives . . . . . . . . . . . . . . . . . . . . ..
1.2 Methodology and Study Limitations . . . . . . . . . . . . .. 2
1.3 Background ........................... . . . . . . . . 3
2. WORLD TRADE IN CUT FLOWERS AND THE EUROPEAN MARKET . . . . . . . . 5
2.1 The World Market for Cut Flower. . . . . . . . . . . . . . 5
2.1.1 Important Exporte-rs of Cut Flowers .. . . . . . . . . 5
2.1.2 Important Importers of Cut Flowers . ........ .10
2.2 Market Trends and Preferences .... ................ ... 13
..2.1 Consumer Preferences . . . . . . . . . . . . . . . . . 13
2.2 Market Trinds for Roses and Carnations . . . . . . . . 14
2.2.3 Market Trends for Other Flowers . . .......... 15
2.3 The French Market .... ................. . . . . . . 15
3. TUNISIAN CUT FLOWER MARKETING SECTOR .. .......... . . . . . . 20
3.1 Domestic Flower Marketing Sector . . . . . . . . . . 21
3.2 Operation of the Cut Flower Export Sector . . . . . . ... 23
3.2.1 Input Purchases . . . . . . . .. . 24
3.2.2 Production Strategies ............. . . . . . . 24
3.2.3 Marketing Strategies ...... . . . . .. . 25
3.2.4 Transport .. . . . . . . . . . . . 26
4. PRODUCTION OF CUT FLOWERS FOR EXPORT IN TUNISIA . . .......... 28
4.1 Enterprise Budgets for Roses, Carnations, and Gladiola . . . 29
4.2 Cash Flow Analysis..... . . . . . . . . . . . . . . . . 33
5. TUNISIAN GOVERNMENT AGENCIES AND POLICIES . . . . . . . . . . . . . 43
5.1 CEPEX - Centre de Promotion des Exportations . . . . . . . . 43
5.2. Agence de Promotion des Investisse.,ents Agricoles (APIA) . . 44
5.3. Customs . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
5.3.1 Import Issues . . . . . . . . . 6 . . . . . . . . . . . 45
5.3.2 Export Issues . . . . . . . . . . . . . . . . . . . . . 46