GUIDE PÉDAGOGIQUE - Hachette

4 Sommaire
So m m a i r e
Unit 1 Getting a job ................................................ 5
Unit 2 Working time ................................................ 11
Unit 3 Human resources .......................................... 19
Unit 4 Industrial relations .......................................... 25
Unit 5 Running a company ....................................... 35
Unit 6 Corporate culture ........................................... 41
Unit 7 Marketing ..................................................... 49
Unit 8 Advertising ..................................................... 59
Unit 9 Brand managing ........................................... 65
Unit 10 Retailing ....................................................... 71
Unit 11 Sustainable development ............................ 79
Unit 12 Intercultural management ............................ 87
Unit 13 Consuming ................................................. 95
Unit 14 Travelling .................................................... 105
Unit 15 Business and ethics ..................................... 111
Unit 16 Europe ........................................................ 123
Unit 17 Going global ............................................... 129
Unit 18 Money matters ........................................... 137
© Éditions Foucher