GUIDE PÉDAGOGIQUE - Hachette

© Éditions Foucher
pages 60-61
Un i t 6 co r Po r ate culture
Cette unité développe le thème de la culture d’entreprise à travers de multiples exemples
dans des secteurs économiques différents : Black Diamond, AES, Southwest Airlines, Disney,
Google, Amy’s Ice Cream, No Sweat, SmugMug...
Zooming on
(pp. 60-63)
La double page d’ouverture permet de lancer le thème
de l’unité et de fixer les concepts nécessaires pour l’appréhender.
Elle favorise le développement progressif et
complémentaire des quatre compétences fondamentales
de la communication et fournit le lexique de base qui
apparaît dans les supports ou elle permet de les analyser
et de les commenter.
The term “corporate culture” is used to describe the
values and beliefs within a company. It also refers to
the way a company behaves towards its employees and
customers. Some companies favour efficiency, others
innovation, product quality, ethics or environmental
concerns. Yet some types of corporate culture can be
detrimental to a company, for instance if it focuses
on internal politics rather than on the customer; or
on just numbers rather than on the product and the
people who make and sell it.
1. “All i know is that it’s
part of our corporate culture.”
Cette activité de description et d’analyse d’un dessin
humoristique permet de faire définir ce qu’est la culture
d’entreprise. On fera utiliser le présent en –ING, to look
+ V-ING.
1. In the cartoon, two men are sitting at similar
desks facing each other in an office. They are
similarly dressed and wearing the same unexpected
checkered, oversized caps, which make them
look more like clowns than executives. They look
puzzled.
2. The humour stems from the contrast between the
neat office and the executives’ comical caps.
3. The employee’s answer: “All I know is that it’s part
of our corporate culture.” seems to be the answer to
the question: “Why on earth are we wearing such
ridiculous caps?”. It is an ironical comment on the
corporate culture imposed on the staff in many firms
that set very strict dress codes and sometimes impose
uniforms.
2. Companies need a strong
culture
Pour cette activité de compréhension de l’écrit, les étudiants
lisent silencieusement l’article afin d’en tirer les
informations permettant de définir un type particulier de
culture d’entreprise.
1. The company’s name: Black Diamond Equipment,
Place: Salt Lake City, Utah, USA,
Economic sector: rock-climbing equipment.
2. The company recruits sport’s enthusiasts who use
its products, capitalizing on their passion.
3. The basis of the company’s corporate culture
is that every employee does product research and
development
The message is: “You and your co-workers are our ideal
customers, so satisfy one another and yourselves.”
3. Uncovering a company’s
corporate culture is
critical for job-seekers
Dans cette activité de compréhension de l’oral, les étudiants
écoutent entretien avec Randall S. Jansen afin
d’en tirer les informations pertinentes.
Script de l’enregistrement
Interviewer
Why should job-seekers care about a potential
employer’s corporate culture? Aren’t there more
important factors to consider, such as the job itself,
salary and bonuses, and benefits?
Unit 6 – Corporate culture 41