GUIDE PÉDAGOGIQUE - Hachette
GUIDE PÉDAGOGIQUE - Hachette
GUIDE PÉDAGOGIQUE - Hachette
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© Éditions Foucher<br />
d. narrow-minded leaders,<br />
e. a home-made movie,<br />
f. a dark-eyed, nineteen-year-old CEO,<br />
g. a time-consuming, well-known exercise.<br />
BUSinESS ConTACTS<br />
(pp .64-67)<br />
Les deux doubles pages ont pour objectif le développement<br />
des compétences requises dans des situations<br />
professionnelles : présenter la culture d’une entreprise et<br />
rédiger un mailing.<br />
1. presenting a company’s<br />
corporate culture (pp. 64-65)<br />
Les documents présentés sur la double page sont tirés<br />
du site de Google www.google.com.<br />
YOUR TASK<br />
3. Many businesses claim to be family-friendly, but<br />
Google takes the concept literally. Walk into any of<br />
its offices and you’re likely to see children playing<br />
with Lego sets or eating with their parents in the staff<br />
canteen.<br />
“I went to our Zurich office the other day and the<br />
first thing I noticed at the entrance was five prams,”<br />
says Liane Hornsey, director of HR in Europe, the<br />
Middle East and Asia. “It’s been a Google approach<br />
from day one that we are completely supportive of<br />
people having families and in all of our offices you<br />
will often find children of various ages. It isn’t even<br />
noticed, and they are welcome in the staff canteens.<br />
It’s not unheard of for people to go home at the end<br />
of the day, get their kids and bring them back for<br />
dinner.”<br />
Word is getting around that Google is a great place to<br />
work: globally, the company fields 1,300 applications<br />
a day. “There’s genuinely a belief from the founders<br />
that your working life takes up a lot of your time<br />
and it’s only right and fair that people have the<br />
opportunity for work-life balance,” Hornsey says. In a<br />
Google office you’re likely to come across employees<br />
playing Connect Four or ping pong. And they don’t<br />
have to wear suits: “People are encouraged to reflect<br />
their individuality.”<br />
The perks of working at Google range from free<br />
food to subsidised gym membership and time off<br />
for environmental projects or charity work. It sounds<br />
more a way of life than a job, and it’s a wonder that<br />
anyone ever leaves the company. “Our attrition rate<br />
is very low and I’m hugely proud of that,” Hornsey<br />
says.<br />
“Our employees say it’s just a fun place to work where<br />
they can have their say. The most important premise is<br />
that anybody can have a great idea and anybody can<br />
run with that idea.” Fun is a word that comes up time<br />
and time again when talking to Googlers. This year,<br />
the company gave free bicycles to its staff – mainly<br />
for environmental reasons, but Maxine Kohn, head of<br />
internal communications, jokes that it was “possibly<br />
to counter all the fantastic food and drink”.<br />
“We let people come up with ideas for what would<br />
make a great benefit,” Kohn says. “A couple of people<br />
in London came up with the idea of meditation and<br />
Pilates, so we introduced that. We offer all the usual<br />
benefits, but the icing on the cake is responding to<br />
what people ask for.”<br />
Stephanie Hannon, a product manager, joined Google<br />
in the US three years ago. She is just back from<br />
four days “locked in a conference room” in the Swiss<br />
mountains with 20 colleagues. While many people<br />
would balk at such an idea, these Googlers enjoyed it<br />
so much that they’re planning to go again. “We came<br />
up with 15 new ideas,” Hannon says. “We all felt it<br />
was something really special.”<br />
Document 2 google Doodles<br />
Script de l’enregistrement<br />
Interviewer: How did you come to draw design<br />
logos for Google?<br />
Dennis Hwang: I got an internship at Google in<br />
2000. Larry Page and Sergey Brin, who founded<br />
the company, found out that I was an art major<br />
in college. They said “Hey Dennis, why don’t you<br />
give this a try?” And I’ve been manipulating the six<br />
letters in the Google name ever since.<br />
Now, I am in charge of all Google’s webmasters.<br />
Designing the logos is only about 20 percent of my<br />
job – but that doesn’t mean it’s not a lot of work!<br />
Interviewer: What are your favorite doodles?<br />
Dennis Hwang: My favorite is the birthday series<br />
honoring Michelangelo, Picasso, Van Gogh and<br />
other famous artists. Having been a student of art<br />
history for a long time those are a little bit more<br />
personal. Of course, trying to mimic the style of a<br />
master is always difficult and humbling, so it does<br />
take a lot more time to do those, but it’s also a lot<br />
more fun. But, like any proud parent, I can’t say<br />
which one is my favorite. I don’t think I could pick<br />
just one. They’re all special in their own little way.<br />
Interviewer: How do you decide which events to<br />
cover?<br />
Unit 6 – Corporate culture 45