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GUIDE PÉDAGOGIQUE - Hachette

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© Éditions Foucher<br />

d. narrow-minded leaders,<br />

e. a home-made movie,<br />

f. a dark-eyed, nineteen-year-old CEO,<br />

g. a time-consuming, well-known exercise.<br />

BUSinESS ConTACTS<br />

(pp .64-67)<br />

Les deux doubles pages ont pour objectif le développement<br />

des compétences requises dans des situations<br />

professionnelles : présenter la culture d’une entreprise et<br />

rédiger un mailing.<br />

1. presenting a company’s<br />

corporate culture (pp. 64-65)<br />

Les documents présentés sur la double page sont tirés<br />

du site de Google www.google.com.<br />

YOUR TASK<br />

3. Many businesses claim to be family-friendly, but<br />

Google takes the concept literally. Walk into any of<br />

its offices and you’re likely to see children playing<br />

with Lego sets or eating with their parents in the staff<br />

canteen.<br />

“I went to our Zurich office the other day and the<br />

first thing I noticed at the entrance was five prams,”<br />

says Liane Hornsey, director of HR in Europe, the<br />

Middle East and Asia. “It’s been a Google approach<br />

from day one that we are completely supportive of<br />

people having families and in all of our offices you<br />

will often find children of various ages. It isn’t even<br />

noticed, and they are welcome in the staff canteens.<br />

It’s not unheard of for people to go home at the end<br />

of the day, get their kids and bring them back for<br />

dinner.”<br />

Word is getting around that Google is a great place to<br />

work: globally, the company fields 1,300 applications<br />

a day. “There’s genuinely a belief from the founders<br />

that your working life takes up a lot of your time<br />

and it’s only right and fair that people have the<br />

opportunity for work-life balance,” Hornsey says. In a<br />

Google office you’re likely to come across employees<br />

playing Connect Four or ping pong. And they don’t<br />

have to wear suits: “People are encouraged to reflect<br />

their individuality.”<br />

The perks of working at Google range from free<br />

food to subsidised gym membership and time off<br />

for environmental projects or charity work. It sounds<br />

more a way of life than a job, and it’s a wonder that<br />

anyone ever leaves the company. “Our attrition rate<br />

is very low and I’m hugely proud of that,” Hornsey<br />

says.<br />

“Our employees say it’s just a fun place to work where<br />

they can have their say. The most important premise is<br />

that anybody can have a great idea and anybody can<br />

run with that idea.” Fun is a word that comes up time<br />

and time again when talking to Googlers. This year,<br />

the company gave free bicycles to its staff – mainly<br />

for environmental reasons, but Maxine Kohn, head of<br />

internal communications, jokes that it was “possibly<br />

to counter all the fantastic food and drink”.<br />

“We let people come up with ideas for what would<br />

make a great benefit,” Kohn says. “A couple of people<br />

in London came up with the idea of meditation and<br />

Pilates, so we introduced that. We offer all the usual<br />

benefits, but the icing on the cake is responding to<br />

what people ask for.”<br />

Stephanie Hannon, a product manager, joined Google<br />

in the US three years ago. She is just back from<br />

four days “locked in a conference room” in the Swiss<br />

mountains with 20 colleagues. While many people<br />

would balk at such an idea, these Googlers enjoyed it<br />

so much that they’re planning to go again. “We came<br />

up with 15 new ideas,” Hannon says. “We all felt it<br />

was something really special.”<br />

Document 2 google Doodles<br />

Script de l’enregistrement<br />

Interviewer: How did you come to draw design<br />

logos for Google?<br />

Dennis Hwang: I got an internship at Google in<br />

2000. Larry Page and Sergey Brin, who founded<br />

the company, found out that I was an art major<br />

in college. They said “Hey Dennis, why don’t you<br />

give this a try?” And I’ve been manipulating the six<br />

letters in the Google name ever since.<br />

Now, I am in charge of all Google’s webmasters.<br />

Designing the logos is only about 20 percent of my<br />

job – but that doesn’t mean it’s not a lot of work!<br />

Interviewer: What are your favorite doodles?<br />

Dennis Hwang: My favorite is the birthday series<br />

honoring Michelangelo, Picasso, Van Gogh and<br />

other famous artists. Having been a student of art<br />

history for a long time those are a little bit more<br />

personal. Of course, trying to mimic the style of a<br />

master is always difficult and humbling, so it does<br />

take a lot more time to do those, but it’s also a lot<br />

more fun. But, like any proud parent, I can’t say<br />

which one is my favorite. I don’t think I could pick<br />

just one. They’re all special in their own little way.<br />

Interviewer: How do you decide which events to<br />

cover?<br />

Unit 6 – Corporate culture 45

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