` A study of Search Engine Optimisation methods by Gareth Rogan ...

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Introduction Gareth Rogan 1.1 Motivations and Research Objective Do SEO techniques result in improved search ranking on sites? This thesis sets out to determine if applying SEO techniques to a website will result in an improvement in the search ranking of that site. The thesis will also determine which, if any, of the most commonly recommended SEO techniques can give the best improvement in results? There are numerous techniques, both accepted and frowned upon, that are considered to be SEO techniques. In order to determine if SEO techniques will improve site ranking, it is necessary to define the most widely used and recommended SEO techniques. The key to applying these techniques successfully will be to determine how and why the technique works. Although it is not part of this thesis, the research within should be able to form the basis for a methodology for creating high ranking websites as part of the initial website development process. In order to determine the success or failure of the SEO techniques a search engine must be used. There are many search engines available on the internet, so using all the search engines would not be feasible. A ComScore report (2009, February). US Search Engine Rankings retrieved on the 20 th August 2009 from ComScore website: http://www.comscore.com/Press_Events/Press_Releases/2009/3/US_Search_Engine_Ran king, shows Google to be the top search engine (see figure 1.1). Given Google’s market 12
Introduction Gareth Rogan dominance and the information available on the methods Google use to search, Google will be used as the test search engine for this thesis. Figure 1.1 Search Engine Rankings 1.2 Significance of research The research is significant for the following reasons: 1. Determine if SEO techniques in general work. 13
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Page 4 and 5: Table of Contents Gareth Rogan Tabl
Page 6 and 7: List of Tables Gareth Rogan Table 1
Page 8 and 9: Abstract Search Engines have become
Page 10 and 11: Introduction Gareth Rogan user to s
Page 14 and 15: Introduction Gareth Rogan 2. Descri
Page 16 and 17: Literature Review Gareth Rogan Chap
Page 18 and 19: Literature Review Gareth Rogan The
Page 20 and 21: SEO Methods Gareth Rogan Chapter 3
Page 22 and 23: SEO Methods Gareth Rogan 3.2 Keywor
Page 24 and 25: SEO Methods Gareth Rogan public job
Page 26 and 27: SEO Methods Gareth Rogan they can b
Page 28 and 29: SEO Methods Gareth Rogan record the
Page 30 and 31: SEO Methods Gareth Rogan private wh
Page 32 and 33: Case Studies Gareth Rogan Case stud
Page 34 and 35: Case Studies Gareth Rogan One of th
Page 36 and 37: Case Studies Gareth Rogan Job Sear
Page 38 and 39: Case Studies Gareth Rogan Links to
Page 40 and 41: Results and Conclusions Gareth Roga
Page 42 and 43: Results and Conclusions Gareth Roga
Page 44 and 45: Bibliography Gareth Rogan Bibliogra
Page 46 and 47: Bibliography Gareth Rogan Alpert, J
Page 48 and 49: nursing jobs uk, nurses jobs london
Page 50 and 51: Figure 1.6 Artemis-Europe.com Site:
Page 52 and 53: new zealand, dublin, Ireland Figure
Page 54: Keywords cpljobs.ie, jobs, jobs Ire

` A study of Search Engine Optimisation methods by Gareth Rogan ...

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