` A study of Search Engine Optimisation methods by Gareth Rogan ...

Introduction Gareth Rogan
A number of case studies will then be used to test the SEO methods. The sites chosen for
case studies were selected due to their level of traffic and frequency of indexing by the
major search engines, particular Google. The use of these sites allow changes to
monitored over shorter times than the alternative of building a website and waiting for the
site to be indexed. This method was selected over building a site for each SEO technique,
as the newer sites may take some time to appear at all on search engine results pages. It
is envisaged that this thesis would act as a basis for a methodology for building fully
optimised sites from initial conception, rather than after the site has been designed and
built.
The results of the case studies will be examined and the conclusions defined in the final
chapter.
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