` A study of Search Engine Optimisation methods by Gareth Rogan ...

SEO Methods Gareth Rogan
The Title tag is the text which appears on the title bar of the browser window, it is
indexed by the search engines and it appears on the SERP. [see figure 1.3 below] It is
very important to have title tags which not only allow the search engine to correctly index
a site, but also to be eye catching to the user according to Standing, Chris (2006).
Figure 1.3 SERP Page example with Title Tag
The title tag is not limited within HTML but browsers will only show a finite number of
characters (Internet Explorer will only display 95 according to Search Engine Marketing
FAQ, MIR Internet Marketing, retrieved on the 18 th August 2009 from
http://www.seologic.com/faq/title-tags.php) This is due to the page size and number of
pixels which can be displayed. More importantly Google only display approx 60
characters according to Standing, Chris (2006) so the Title should be brief and to the
point. It should also contain the main keyword(s) for which the site is being optimised
for. The Title Tag usage is: TITLE GOES HERE
Keyword tags allow keywords to be added to the site. It is not clear if the keywords are
used in modern search engines but the keywords tag is useful to help the web designer to
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