` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
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SEO Methods <strong>Gareth</strong> <strong>Rogan</strong><br />
Table 1.1 Jobs keyword searches<br />
jobs in London 5<br />
jobs in limerick 5<br />
jobs in galway 5<br />
jobs in Canada 5<br />
jobs in Australia 5<br />
jobs abroad 5<br />
jobs .ie 5<br />
it jobs 5<br />
hse jobs 5<br />
hospital jobs 5<br />
Gumtree 5<br />
graduate jobs 5<br />
dubai jobs 5<br />
driving jobs 5<br />
Tools, such as those available from Google Zeitgeist can be used in the selection <strong>of</strong><br />
keywords. The other main research method used is competitor analysis. Competitor<br />
analysis is simply using the search engine to determine what website already rank highly<br />
on a given search term and then determining what keywords are defined on those<br />
websites.<br />
Adwords is a Google product which allows keywords to be purchased. When the<br />
purchased keyword is entered into a search string then the site which owns the keyword<br />
will appear in the “sponsored link” section <strong>of</strong> the Google SERP. As an SEO technique<br />
25
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