` A study of Search Engine Optimisation methods by Gareth Rogan ...

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Case Studies Gareth Rogan Case study 1 Website: KCR.ie Chapter 4 Case Studies Method: Keyword tags in of pages The KCR.ie website is aimed at the recruitment of nursing staff for hospitals and nursing homes. The main business of the company was the recruitment of nurses from outside Ireland to work in Irish hospitals in order to fill skills shortages. The KCR.ie website however was not appearing on any searches for nursing in Ireland, or London. KCR.ie was expanding its business model, and it was essential that the site appear on searches for nursing in Ireland and UK (particularly London). The keywords Nursing Jobs were added to the Meta Tags and to the Title tag of the page: Keywords: 32
Case Studies Gareth Rogan Description: Abstract: Title: Kate Cowhig Offering Nursing jobs in UK for all nurse jobs in the UK and Ireland Case Study 2 Website: CPL.ie Method: Keywords in Body The CPL.ie site is aimed at job seekers in the Irish market. The site needs to compete with all the main jobs board sites in Ireland. The keyword job was not appearing enough in the body of the page. 33
Page 1: ` A study of Search Engine Optimisa
Page 4 and 5: Table of Contents Gareth Rogan Tabl
Page 6 and 7: List of Tables Gareth Rogan Table 1
Page 8 and 9: Abstract Search Engines have become
Page 10 and 11: Introduction Gareth Rogan user to s
Page 12 and 13: Introduction Gareth Rogan 1.1 Motiv
Page 14 and 15: Introduction Gareth Rogan 2. Descri
Page 16 and 17: Literature Review Gareth Rogan Chap
Page 18 and 19: Literature Review Gareth Rogan The
Page 20 and 21: SEO Methods Gareth Rogan Chapter 3
Page 22 and 23: SEO Methods Gareth Rogan 3.2 Keywor
Page 24 and 25: SEO Methods Gareth Rogan public job
Page 26 and 27: SEO Methods Gareth Rogan they can b
Page 28 and 29: SEO Methods Gareth Rogan record the
Page 30 and 31: SEO Methods Gareth Rogan private wh
Page 34 and 35: Case Studies Gareth Rogan One of th
Page 36 and 37: Case Studies Gareth Rogan Job Sear
Page 38 and 39: Case Studies Gareth Rogan Links to
Page 40 and 41: Results and Conclusions Gareth Roga
Page 42 and 43: Results and Conclusions Gareth Roga
Page 44 and 45: Bibliography Gareth Rogan Bibliogra
Page 46 and 47: Bibliography Gareth Rogan Alpert, J
Page 48 and 49: nursing jobs uk, nurses jobs london
Page 50 and 51: Figure 1.6 Artemis-Europe.com Site:
Page 52 and 53: new zealand, dublin, Ireland Figure
Page 54: Keywords cpljobs.ie, jobs, jobs Ire

` A study of Search Engine Optimisation methods by Gareth Rogan ...

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