` A study of Search Engine Optimisation methods by Gareth Rogan ...

SEO Methods Gareth Rogan
The content on the page should be related to the keywords which the page is been
optimised for. This text is what will be read by the search engine crawler and needs to be
relevant, or the site could be incorrectly indexed by the search engine.
There are some Black Hat methods which should be avoided while creating (or editing)
content. Keyword stuffing involves repeating the keywords multiple times. This not only
makes the site unpleasant to read for the human viewer, but it is also frowned on by
search engines. Ledford, Jerri L. (2008) advises only using keywords the number of
times absolutely necessary.
3.5 Robots and Internal Links
In order for a search engine, such as Google, to keep up to date with the vast amount of
sites on the internet they utilise a piece of software which visits sites, collects content
from the site, and then uses that site to update the search engine database. This software
can be referred to as a web crawler, spider or a robot. Optimising a site so that the robot
can easily navigate and collect content is essential to a good search engine ranking.
When a robot visits a site and begins to request pages from the web server some problems
can occur. The web server may become overwhelmed with requests and become slow or
even crash. There may be pages which are incomplete or still under construction or
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