` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
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Case Studies <strong>Gareth</strong> <strong>Rogan</strong><br />
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Case Study 5<br />
Websites: nursefindersuk.com<br />
Method: External Linking<br />
External linking is the most challenging SEO technique to test. To be considered as an<br />
external link, the site should come from a different subnet. Otherwise the site could be<br />
considered within the same site. In the case <strong>of</strong> CPL, despite there being multiple<br />
websites, Google may take the approach that links between CPL sites are internal links<br />
rather than external. For example both www.cpl.ie and www.kcr.ie point to the same IP<br />
address [159.134.95.180]<br />
nursefindersuk.com is another medical recruitment site belonging to the CPL group. The<br />
main difference between the nursefindersuk.com site and the other CPL sites is the<br />
hosting. Nursefindersuk.com is hosted in a different location to the CPL websites. The IP<br />
address for the Nursefindersuk.com site is 83.138.191.203. Therefore links from CPL to<br />
Nursefinders will be seen as external links.<br />
Link to KCR.ie site:<br />
37
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