` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
` A study of Search Engine Optimisation methods by Gareth Rogan ...
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Results and Conclusions <strong>Gareth</strong> <strong>Rogan</strong><br />
Chapter 5<br />
Results and Conclusions<br />
5. 1 Measurements<br />
The major difficulty in testing SEO techniques on websites is that there is no control over<br />
when Google will index a website. Google does not index every site every day. However,<br />
the sites used in this <strong>study</strong> were indexed weekly. The ranking was taken once each week<br />
for each case <strong>study</strong> over four weeks. The first test is before any changes were made. The<br />
tests searches were performed on Google.ie, and not Google.com.<br />
5.2 Case Study 1<br />
Site Keyword 1 st 2 nd<br />
KCR.ie<br />
Nursing jobs 34 2 9 9<br />
Table 1.2 Case Study 1 Results<br />
The changes took effect very quickly. The site was appearing on page 3 <strong>of</strong> the Google<br />
SERP. After changing the site was ranked 2 nd , showing immediately that the keywords<br />
added to the HEAD tags had an effect. However, over the following two checks the site<br />
had moved back down the search ranking.<br />
39<br />
3 rd<br />
4th
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