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How to get your news into <strong>BedTimes</strong><br />
By Julie A. Palm<br />
BedTim e s ma g a z i n e covers Be d d i n g in d u s T r y ne w s and trends<br />
from around the world and we rely on mattress manufacturers<br />
and their suppliers to help us gather that<br />
information.<br />
Much of the news we publish about individual companies<br />
falls into two sections:<br />
➤ Our Industry News department includes stories about<br />
new products, mergers and acquisitions, financial<br />
results, facility construction, business expansion, and<br />
marketing and advertising initiatives, among other<br />
subjects.<br />
➤ Our Newsmakers department features articles about<br />
new hires, promotions, retirements and other personnel<br />
changes.<br />
Deadlines for those sections are generally the first<br />
day of the preceding month. For instance, the Industry<br />
News and Newsmakers deadline for the July issue is<br />
Monday, June 1. Deadlines are posted on the <strong>BedTimes</strong>’<br />
www.sleepproducts.org/bedtimes<br />
Web site, www.sleepproducts.org/bedtimes, and appear<br />
on Page 5 of every issue.<br />
We also interview companies for in-depth feature<br />
stories on trends, such as rising raw materials costs,<br />
innovations in components, advances in plant practices<br />
and more. (You can see our editorial calendar at<br />
www.sleepproducts.org/bedtimes.) We often put out a<br />
call for information and sources for those stories a few<br />
months before the articles are scheduled to appear. We<br />
typically make those announcements on the Web site,<br />
in the weekly <strong>BedTimes</strong> Bulletin e-newsletter and in the<br />
monthly Editor’s Note on Page 5.<br />
Sending us your news and information is easy. We<br />
prefer to receive news releases and photos via email at<br />
jpalm@sleepproducts.org. You also may call at<br />
336-727-1889. If you need to put something in the<br />
mail, send it to <strong>BedTimes</strong>, 5603-B W. Friendly Ave.<br />
#286, Greensboro, NC, 27410.<br />
We look forward to hearing from you.<br />
<strong>BedTimes</strong> | May 2009 | 63
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