PDF version - BedTimes Magazine

EDITOR IN CHIEF
Julie A. Palm
336-727-1889
jpalm@sleepproducts.org
SENIOR WRITER
Barbara T. Nelles
336-856-8973
bnelles@sleepproducts.org
CONTRIBUTORS
Lee Froschheiser
Lin Grensing-Pophal
Pam Lontos
Kelley Robertson
Karen Saunders
Dorothy Whitcomb
ART DIRECTOR
Stephanie Belcher
336-201-7475
stephanie@jimmydog.com
VICE PRESIDENT OF SAlES
Kerri Bellias
336-945-0265
kbellias@sleepproducts.org
AD PRODUCTION &
CIRCUlATION mANAgER
Debbie Robbins
336-342-4217
drobbins@sleepproducts.org
COPY EDITOR
Margaret Talley-Seijn
BedTimes deadlines
Editorial deadlines for the Industry
News and Newsmakers sections
of the July issue of BedTimes are
Monday, June 1.
Volume 137 Number 5
BedTimes (ISSN 0893-5556) is published
monthly by the International Sleep Products
Association. Periodicals postage paid at
Alexandria, Va., and additional mailing offices.
Editorial and advertising offices
5603-B W. Friendly Ave. #286
Greensboro, NC 27410
Phone 703-683-8371; Fax 703-683-4503
Administrative and ISPA offices
501 Wythe St., Alexandria, Va. 22314-1917
Phone 703-683-8371; Fax 703-683-4503
Postmaster Send address changes to
BedTimes, 501 Wythe St., Alexandria, Va.
22314-1917
Contents © 2009 by the
International Sleep Products
Association. Reprint permission
obtainable through BedTimes.
www.sleepproducts.org/bedtimes
Editor’sNote
Interzum Cologne
comes at prime time
many of our readers will be
attending Interzum Cologne,
held May 13-16 in Cologne,
Germany. You might even be reading
this magazine on the show floor: We
have bonus distribution of BedTimes
at the trade fair.
No one needs to tell you how difficult
the economy is. But shows like
Interzum Cologne—valuable in the
best of times—are invaluable in the
worst of times. Now is when you are
rethinking every part of your business—the
components you’re buying,
the suppliers you’re working with, the
types of mattresses you’re producing.
You’re looking for efficiencies and
ways to gain a competitive edge.
Interzum Cologne allows you to do
all that in one place and in just a few
days.
While putting together this issue of
BedTimes, we’ve had a chance to get
a sneak peek at what some exhibitors
will be showing during the fair. They
are rolling out new products and services
designed to make your business
better. Take advantage of what they
have to offer.
And start making plans now to attend
the International Sleep Products
Association’s next EXPO, which will
be March 3-6, 2010, in Charlotte, N.C.
Digital BedTimes
Last month, I told you that we are
posting the entire magazine online at
www.sleepproducts.org/bedtimes.
The platform we’re using is intuitive,
quick and easy to navigate, allowing
you to flip through the magazine in
much the same way you do the print
version.
But the digital version does have
some nifty additional features, includ-
ing live email and Web links that allow
you to access further information
from advertisers and others.
We’re posting BedTimes online at
the beginning of each month, allowing
all of our readers to see the magazine
earlier than they otherwise might.
We think the digital issue will be
especially useful to our international
readers, who sometimes experience
unavoidable delays in receiving their
copy of the magazine.
Past issues will be archived as we go
forward. Now, no matter where you
are—if you have access to the Internet—you’ll
have access to BedTimes.
We’ve had valuable comments
from some readers. If you haven’t
already done so, check it out and tell
us what you think. As always, you
can email me at
jpalm@sleepproducts.org.
In a related note, eventually we’d
like to be able to send all of our readers
a short email reminder when the latest
BedTimes has been posted online. We
have emails for many readers but not
all. To make sure we have your email
address, please send it to Debbie Robbins,
our circulation manager, at
drobbins@sleepproducts.org.
(We don’t share email addresses with
outside parties.) BT
Julie A. Palm
BedTimes | May 2009 | 5