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Foamex relaunches Web site<br />
Foam producer Foamex International has redesigned<br />
its Web site to showcase the diversity<br />
of its product line. The site at www.foamex.com<br />
features easier navigation, improved graphics and<br />
a more direct path to product information.<br />
“The site’s new look, feel and usability are<br />
now very much aligned with our position as the<br />
industry’s technology leader and as the provider<br />
of high-quality, commodity and specialty foams for diverse applications in the home,<br />
health care, electronics, industrial, personal care and transportation markets,” said Jack<br />
Johnson, president and chief executive officer of the Media, Pa.-based company.<br />
The site showcases the company’s research and development capabilities, its accomplishments<br />
and its commitment to environmental stewardship. On the home<br />
page, “Stories of Innovation” describe Foamex’s role in medical mattress improvements,<br />
safety foam for the transportation industry and more.<br />
“In a very visual way, the Web site illustrates our solutions-oriented approach and<br />
provides insight into our key technologies,” said Alvaro Vaselli, Foamex senior vice<br />
president of foam products business management. “The intent is to engage visitors<br />
from the markets and industries we serve so they’ll initiate conversations with us<br />
about their business and product needs. That’s how the next generation of foam innovations<br />
begins.”<br />
www.sleepproducts.org/bedtimes<br />
Short<br />
A. Lava & Son expands knit line<br />
A. Lava & Son Co., a Chicagobased<br />
supplier, has expanded its<br />
line of printed warp-knit mattress<br />
ticking. The line is stocked in<br />
Chicago and includes more than<br />
10 patterns that the company<br />
says are “very low in price and<br />
high on quality and consistency.”<br />
“These knits present us with a<br />
new opportunity to approach<br />
companies we’ve not had the<br />
chance to work with in the past,”<br />
said Adam Lava, sales manager.<br />
“We feel this new line will open<br />
many new doors for us.” In addition<br />
to textiles, company supplies<br />
foundations, zipper covers, contract<br />
quilting and other products<br />
to the mattress industry.<br />
<strong>BedTimes</strong> | May 2009 | 77
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