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Shorts<br />
Deslee showcases specialties<br />
The DesleeClama Group, a provider<br />
of mattress fabrics headquartered<br />
in Zonnebeke, Belgium, is featuring<br />
a number of collections at Interzum<br />
Cologne, including EcoFair, incorporating<br />
organically grown cotton<br />
produced under “acceptable”<br />
working conditions; Reborn, made<br />
of 100% recycled polyester chips<br />
and available as woven or knitted<br />
fabric; Bodyfit, a zoned knit fabric<br />
designed to ease pressure points;<br />
CelliantSleep, which the company<br />
says will increase oxygen levels in<br />
the body to improve sleep, boost<br />
energy levels and speed healing;<br />
and Thermic, a fabric with temperature-regulating<br />
properties.<br />
Experience the feel<br />
of great design!<br />
y materials: bamboo, cashmere,<br />
silk, cotton, Coolmax, recycled polyester and more!<br />
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<br />
www.sleepproducts.org/bedtimes<br />
Serta, Ergomotion team up<br />
Bedding producer Serta has partnered<br />
with Ergomotion, an adjustable bed<br />
maker headquartered in Santa Barbara,<br />
Calif., to produce the Serta Motion<br />
Perfect Adjustable Foundation.<br />
“The foundation is designed to appeal<br />
to a new generation of consumers<br />
that may not have considered an adjustable<br />
bed before,” said Bob Malin, vice<br />
president of licensing for Serta, which is<br />
based in Hoffman Estates, Ill. “Today’s<br />
consumers are concerned about health<br />
and wellness, but they also want advanced<br />
features and an aesthetic appeal.<br />
The new Serta adjustable foundation<br />
delivers all of this.”<br />
From the outside, the foundation<br />
resembles a traditional box spring.<br />
Features include a preset zero-gravity<br />
position, variable massage options and<br />
‘Aesthetically appealing adjustable’<br />
The new Serta Motion Perfect Adjustable<br />
Foundation, produced for Serta by<br />
Ergomotion, is designed to look like a<br />
traditional box-spring foundation.<br />
the choice of a wired or wireless backlit<br />
remote.<br />
“Serta retailers can now offer a<br />
Serta-branded power foundation that<br />
will promote Serta mattress sales while<br />
delivering more profit to their bottom<br />
line,” said Kelly Clenet, Ergomotion<br />
president.<br />
Maxime Knitting Mills is a North American custom<br />
manufacturer of circular knits, serving major mattress<br />
manufacturers on a global scale. For the last 25 years,<br />
Maxime Knitting Mills has produced a variety of knit<br />
solutions for manufacturers and strives to oer a wide<br />
selection of knitted fabrics that reect our highest<br />
standards of quality and innovation.Through great<br />
design and top quality materials, we proudly present<br />
to you our complete collection of mattress ticking which<br />
includes various styles, colors and materials.<br />
V.P. Sales and Marketing Lorne Romo<br />
lromo@maximeknitting.comCell: 514-265-8782<br />
<br />
<br />
<strong>BedTimes</strong> | May 2009 | 67
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