Clttsr nf Nr}lrrnrtRtttiurn, 1{. 0.

The ability of labelling of oigarette packages and of
cautionary statemOr [a with advertising to disgourage smoking
cannot be demonstrated with such facility, of course .
We can call upon what the lawyero call "res ipsa loquitur", of
course . If advortising and paokage design do not attract smokers
• why do oigarette companies indklge in them? More important than
that argument, however, is the fact that the percentage of non-amokers
entering Princeton has gradually risen over the years .
Of the class entering in 1948, 58% wore non-smokors, but by
1963 80% of the entering class were non-emokers . This gradual -
rise has been due to the oonstant exposure to the facts oil
the effect of im8mxmatimmx cigarette smoking on health .
The constant reminder of prospective or actual smokers of these
facts by appropriate labelling and by statements included with
advertising will similkAly help to reduce smoking among our
young people .
These are our reasons for mxgmgx urging legislative action .
IThank you for hearing me .
•
0
http://legacy.library.ucsf.edu/tid/lly24f00/pdf