Clttsr nf Nr}lrrnrtRtttiurn, 1{. 0.

8orn and Waingrov
$tatevents :
as vorded on Foras .A, H, C
R. Ctge.rete smpkina i s
9.
enough of a health
hazard for socething to
be done about it.
The general pubL*e knovs
all it needs to know
about the effects of
smoking and health .
10. _ndlvidvsl doctors
should be active in
making speeches to the
general public abovt
the ha,rfu~ess of
ciga.-ette saolcing.
11. Cigarette adver.ising or
cozaenei.Als should not
be requ'. rzd to carry a
ve.^_Sng sta*.e m=^t to
the effect that smoking
may be harafvl to health .
http://legacy.library.ucsf.edu/tid/lly24f00/pdf
Resedial Aetion Sta'.ements
Mareh 22, 1965
Difference
Eetveen Forss
roz _ 4
^- D A- C A-B
*Tota1 Totai Con-
Iuord- Posi-
Sample AB,C verse Form C Form B Form A Ing tioa Or'ler
Col. 1 Col. 2 Col. 3 Col. 4 Col. 5 Coi. 6 Col . 7 Co:: 8 Col . 9
°p Agree
f Disagree
76.4
16.7
77. 7
15.1
22. 1
71.8
78. 5
15.8
76.0
14.8
78. 9
14.6
1+6. 7
1 -6.3
+0 . 4
-1.2
+2. 9
-0.2
% No Opinion 6.9 7.2 61 5.7 9-2 6.5 -04 +0.8 -2. 7
% Disagree 71.5 73.6 64.4 68.o 75 .6 76.8 1 +3, 6 +8.8 + 1.2
% Agree 24.3 21 .9 32.3 28.0 18.1 ao, 8 -4.3 -8.2 +L 7
% No Opinion 4.2 4-5 3.3 4.0 6.3 3.4 1 +0.7 -0.6 -2.9
% Agree 66.9 66.3 23.8 70.5 62.4 66.1 +1.8 -4.4 +3. 7
% Disagree 2L_7 25.0 68.7 22 .7 26.7 25.5 -1.1 +3.0 -2- 2
% No Cpinion 8.4 8.7 7.5 6.8 10.9 8.4 +1.6 -2. 5
% Disagr~_e 62.6 610 25.2. 61.2 61.8 60.3 -6.1 -0.9 - 2 . 5
% Agree 27.9 28.8 67.3 28.1 28.3 z9.8 +3.0 +1.7 +1. 5
% No opinio1 9.5 10.2 7.6 10.7 9.9 9.9 i+3.1 -0.8 0
* tinere Fo_-m D state¢eat uss the converse of .that on Forms A, B, C, the ag:ee-disagree percentages were reversed
for pu_-poses of su^sation or coaparison .
*'* Indicates saae wordi .^.g on all four forms .