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The ability of labelling of oigarette packages and of cautionary statemOr [a with advertising to disgourage smoking cannot be demonstrated with such facility, of course . We can call upon what the lawyero call "res ipsa loquitur", of course . If advortising and paokage design do not attract smokers • why do oigarette companies indklge in them? More important than that argument, however, is the fact that the percentage of non-amokers entering Princeton has gradually risen over the years . Of the class entering in 1948, 58% wore non-smokors, but by 1963 80% of the entering class were non-emokers . This gradual - rise has been due to the oonstant exposure to the facts oil the effect of im8mxmatimmx cigarette smoking on health . The constant reminder of prospective or actual smokers of these facts by appropriate labelling and by statements included with advertising will similkAly help to reduce smoking among our young people . These are our reasons for mxgmgx urging legislative action . IThank you for hearing me . • 0 http://legacy.library.ucsf.edu/tid/lly24f00/pdf
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