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• • CANCER CONTROL PROORAM DIVISION OF CHRONIC DISEASES U . S . PUBLIC HEALTH SERVICE Aeaedlel Action StetementE : ; Part of a Natlonel Btudy on SmokSng Bchavior and Attitudes Daniel Horn and Selvyn Waingrow March 2?, ;965 In October 1964, a notione .l probability study of smoking behavior, attitudes, and beliefs was conducted under Publie Health Service direction among adults, 21 and over, Sn about 3,500 households randoml,v selected in an interpenetrating sample design wlthin 106 prlmary ssmpling units from which were drawn 424 segments . The Snterview itself lasted from about one hour to an hour and a half~ depending upon the person's smoking history , and lncluded among the qucstions an agree-disagree series of 23 statements which the Investigators have labeled the "remedlal action statcments" since they deal with either general or specific ections vhlch might possibly be taken in the contro l of cigarette smoking . These statements were culled from books , magazine articles , newspaper editorials , articles , or letters to the editor after the Report to the Surgeon Ceneral vas released on January 11 , 1964 and , while most of their orlglnal tone and intent was generally malntained , they were usually para- phrased in order to better fit within the context of an interview situation . As part of the research design, the statements verepresented differently Sn the four forue used by the intervievers , vith the selection of the form http://legacy.library.ucsf.edu/tid/lly24f00/pdf
• Horn and Waingrow Hemedial Action Statercents Mnrch 22 , 1965 to be used being predetermined on a randov.ly selected basls so that each respondent theoreticslly had an equal chnnce of being given any one particular form . The differences and e .inilarltlee between the four forms -- A~ B, C . and D -- are as follovn : Nordi n - Some of the statements were worded exactly alike on all four forms , but other statements were presented conversely in one of the forms (D) . For example , if Ftorms A, A, and C contained the positive version of a statement , then on Form D the converse of that statement ws presented , that is , e a negatively worded version . The percentages agreeing or disagreeing in response to the version given on most forms (A , B , and C) are provided in Col` 2~ Sotal p Forms A~B 1 C of the attached table , while the percentages for the converse statement are presented in Co1 . 3. Form D , Converse . ' Hocever) the assumed effect of differences In vording is best estdumted , for reasons explained below , by comparing percentages in Col, 3~ Form 1) with those In Col . 4 , Form C . The differences In the percentages between these two forms are listed In Col_7 . C-D , Sording . Positlon qucetlen Number e'Sthin Intervlev ScheBule - The statements were presented early In the Intervlew .situati .on In Forms C and D, but late 1 .n Forms A and B ., Although in terms of their position within the interview schedule Form C and D are equal as are F'orms A and B, the best estimate of the assumed effect of position upon answers Ss achieved by romparing the percentages In Col . 4, Fonn C with those in Col . 6, Form A. ' The differences in the percentages between these two forms are listed In Col- . <strong>0.</strong> . A-0, Positio,n . http://legacy.library.ucsf.edu/tid/lly24f00/pdf
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