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Ev w80 Home Affairs Committee: Evidence<br />

We are appreciative <strong>of</strong> <strong>the</strong> support that police <strong>of</strong>ficers gave to our stores and to our customers and colleagues<br />

during <strong>the</strong> recent <strong>disturbances</strong>, and <strong>of</strong> <strong>the</strong> way that crimes are being dealt with seriously and swiftly by <strong>the</strong><br />

justice system at all levels. This has demonstrated, amongst o<strong>the</strong>r things, that retail crime deserves to be taken<br />

seriously more generally not just in <strong>the</strong> context <strong>of</strong> looting and rioting.<br />

14 October 2011<br />

Supplementary written evidence submitted by Kickz<br />

Kickz is an enormously widespread initiative now involving 43 pr<strong>of</strong>essional clubs in <strong>the</strong> Premier League<br />

and Football League, who are delivering 113 separate projects on <strong>the</strong> ground. We have 19 different police<br />

forces involved in delivering <strong>the</strong> project with <strong>the</strong> clubs, and 50,000 young people registered in <strong>the</strong> programme.<br />

Mark—on <strong>the</strong> specific question you raised on whe<strong>the</strong>r we have done any research into <strong>the</strong> effectiveness <strong>of</strong><br />

<strong>the</strong> project. (Apologies, as Gary Broadhurst misinterpreted what you were asking about). The fact is that<br />

monitoring and evaluation <strong>of</strong> our projects is a hugely important element, as it is with any <strong>of</strong> our communityfocused<br />

initiatives in which we are investing significant money, time and resource. We look to carefully register<br />

and follow <strong>the</strong> young people involved and chart <strong>the</strong>ir progression in Kickz—<strong>of</strong>ten <strong>from</strong> participant, to<br />

volunteer, to part or full-time employment with <strong>the</strong> club (we now have 400 young people in paid work at<br />

clubs who came <strong>from</strong> <strong>the</strong> Kickz project, and 5,000 volunteers i.e. one in every ten on <strong>the</strong> project goes on<br />

to volunteer).<br />

Of course we also work with <strong>the</strong> police to monitor <strong>the</strong> impact <strong>of</strong> Kickz projects on crime and Anti Social<br />

Behaviour (ASB) levels in each area <strong>the</strong>y exist. The Metropolitan Police Service for example have calculated<br />

<strong>the</strong> following about <strong>the</strong> existing London projects, comparing years 2010 to 2006 (prior to <strong>the</strong>ir existence).<br />

Areas in which Kickz is run <strong>the</strong>re have been a:<br />

— 31% total reduction in Theft <strong>of</strong> Motor Vehicle <strong>of</strong>fences—potential saving <strong>of</strong> over £7.4million<br />

to <strong>the</strong> Criminal Justice System (CJS).<br />

— 23.3% total reduction in Criminal Damage <strong>of</strong>fences—potential saving <strong>of</strong> over £3.7million to<br />

CJS.<br />

— 25.7% total reduction in Robbery <strong>of</strong>fences—potential saving <strong>of</strong> over £10.9million to CJS.<br />

— 2.1% total reduction in Violence against <strong>the</strong> Person <strong>of</strong>fences—potential saving <strong>of</strong> over<br />

£6.2million to CJS.<br />

— 2.8% total reduction in Burglary in a Dwelling <strong>of</strong>fences—potential saving <strong>of</strong> over £807,000<br />

to CJS.<br />

Two specific examples include:<br />

— Elthorne Park, Islington. 67.2% reduction in Violence against <strong>the</strong> Person <strong>of</strong>fences on Kickz<br />

project days—potential saving <strong>of</strong> over £3.2million to CJS.<br />

— Berner Estate, Tower Hamlets. 19.1% reduction in Violence against <strong>the</strong> Person <strong>of</strong>fences on<br />

Kickz project days—potential saving <strong>of</strong> over £1million to CJS.<br />

Similar examples can also be found nationally and include:<br />

— Stockbridge, Merseyside. Violence Against <strong>the</strong> Person down 14.1% on scheme days—potential<br />

saving <strong>of</strong> over £426,600 to CJS.<br />

— Clifton, Nottingham. 21.3% reduction in Violence Against <strong>the</strong> Person on scheme days—<br />

potential saving <strong>of</strong> over £364,000 to CJS.<br />

— Fallowfield, Manchester. Violence Against <strong>the</strong> Person down 56.9% on scheme days—potential<br />

saving <strong>of</strong> over £1.7 million to CJS.<br />

— Oldham, Manchester. Violence Against <strong>the</strong> Person down 28.9% on scheme days—potential<br />

saving <strong>of</strong> over £2.2 million to CJS.<br />

The programme was also highlighted in <strong>the</strong> report Teenage Kicks commissioned by <strong>the</strong> Laureus Sport for<br />

Good Foundation and produced by charity think tank and consultancy New Philanthropy Capital (NPC), in<br />

which <strong>the</strong>y studied one <strong>of</strong> Arsenal’s Kickz projects and found that one Kickz project creates £7 value for every<br />

£1 invested, by reducing costs to victims, police, prisons and courts.<br />

The attached briefing document gives you fur<strong>the</strong>r information around all elements to <strong>the</strong> project. We have<br />

also recently published a short report to coincide with <strong>the</strong> fifth anniversary <strong>of</strong> <strong>the</strong> project which focuses on<br />

some specific case studies to have been affected by Kickz.<br />

Kickz Project Visit<br />

We would be very happy to arrange for you to see a project in action if you would like to see how it<br />

manifests itself on <strong>the</strong> ground. I think you will be enormously impressed with <strong>the</strong> impact it is having, not just

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