Ashford Local Radio - Ofcom Licensing

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We have then subdivided the area by signal strength and postcode producing the following population details. www.ashfordlocalradio.com 54dBuV/m 60dBuV/m 65dBuV/m Postcode Post Town Easting Northing Population Adult Pop Population Adult Pop Population Adult Pop ME17 2 MAIDSTONE 590808 151358 3526 2884 TN23 1 ASHFORD 600438 142624 1733 1418 1733 1418 1733 1418 TN23 3 ASHFORD 597729 141248 4096 3351 4096 3351 TN23 4 ASHFORD 599669 141990 5097 4169 5097 4169 5097 4169 TN23 5 ASHFORD 599220 141087 11227 9184 11227 9184 11227 9184 TN23 6 ASHFORD 600922 140413 1862 1523 1862 1523 1862 1523 TN23 7 ASHFORD 600887 141781 2282 1867 2282 1867 2282 1867 TN24 0 ASHFORD 603508 141874 12014 9827 12014 9827 12014 9827 TN24 8 ASHFORD 601960 142758 4836 3956 4836 3956 4836 3956 TN24 9 ASHFORD 601432 144663 8516 6966 8516 6966 8516 6966 TN25 4 ASHFORD 601250 148547 2788 2281 2788 2281 2788 2281 TN25 5 ASHFORD 608282 144725 3085 2524 3085 2524 3085 2524 TN25 6 ASHFORD 608782 140146 4585 3751 TN26 1 ASHFORD 596110 141188 2634 2155 TN26 3 ASHFORD 591919 137723 4479 3664 TN27 0 ASHFORD 593761 146579 3803 3111 3803 3111 TN27 8 ASHFORD 586142 139600 3375 2761 TN27 9 ASHFORD 586204 145167 4083 3340 TN30 6 TENTERDEN 588835 134707 5154 4216 Totals 89175 72945 61339 50175 53440 43714 ALR believes that the above signal strength will deliver an adult population of 72,945. It accepts that in certain areas the signal will have elements of interference and the core adult population will be lower. However all calculations are based on an adult population of 72,945. 17
2.The Current Population The current <strong>Ashford</strong> population, as supplied by the 2001 national census, is as follows: AGE RANGE TOTAL MALES FEMALES 0 - 4 6453 3338 3115 5 - 9 7033 3571 3462 10 - 14 6888 3462 3426 15 - 19 5978 3003 2975 20 - 24 4959 2518 2441 25 - 29 5856 2818 3038 30 - 34 7765 3745 4020 35 - 39 8196 3968 4228 40 - 44 7209 3702 3507 45 - 49 6634 3201 3433 50 - 54 7602 3818 3784 55 - 59 6353 3117 3236 60 - 64 5118 2573 2545 65 - 69 4648 2255 2393 70 - 74 4038 1801 2237 75 - 79 3510 1485 2025 80 - 84 2452 980 1472 85 - 89 1361 458 903 90 and over 608 143 465 Totals 102661 49956 52705 When compared to the national average, the population shows that the <strong>Ashford</strong> area has a bias towards 30 to 54-year-old with an above average population in this group. However the area under performs amongst 15 to 29-year-olds. A detailed breakdown is shown below: 10% 8% 6% 4% 2% 0% 2% 4% 6% 8% 10% www.ashfordlocalradio.com 90 and over 85-89 80-84 75-79 70-74 65-69 60-64 55-59 50-54 45-49 40-44 35-39 30-34 MEN WOMEN 25-29 20-24 15-19 10-14 5-9 0-4 Therefore the area is ideal for a radio station targeting the key 30 to 54-year-old age group. 18
Page 1 and 2: ASHFORD LOCAL RADIO www.ashfordloca
Page 3 and 4: > > > > > TABLE OF CONTENTS Section
Page 5 and 6: SECTION 105(A): ABILITY TO MAINTAIN
Page 7 and 8: NIGEL REEVE Position: Non Executive
Page 9 and 10: PAUL TORY Position: Non Executive D
Page 11 and 12: (ii) If there are firm plans to app
Page 13 and 14: (v) Where a corporate body other th
Page 15 and 16: SECTION 2 FINANCIAL AND BUSINESS PL
Page 17: 1. Broadcast Area To help define th
Page 21 and 22: 2. Do you think that the existing r
Page 23 and 24: 2049 3589 Born in the UK 97023 Born
Page 25 and 26: 7. Local Advertising Revenue ALR is
Page 27 and 28: (e) Funding Detail the sources of f
Page 29 and 30: (iv) Bank overdraft Not applicable
Page 31 and 32: Advertising Revenue The applicant s
Page 33 and 34: Method Three - Local Demand ALR car
Page 35 and 36: ALR Salary Structure Department Rol
Page 37 and 38: Financial Projections The applicant
Page 39 and 40: TRANSMISSION PROPOSALS (g) Transmis
Page 41 and 42: 32dB Overspill Map (iii) Transmissi
Page 43 and 44: SECTION 105 (B) AND (C): CATERING F
Page 45 and 46: 2. Do you think that the existing r
Page 47 and 48: Putting Local Information First Alt
Page 49 and 50: > Local Sport www.ashfordlocalradio
Page 51 and 52: Programming Staff Schedule And Resp
Page 53 and 54: Catering for the Tastes of the Area
Page 55 and 56: SECTION 5 RESEARCH, DEMAND AND SUPP
Page 57 and 58: 1.The Quantitative Research Objecti
Page 59 and 60: Music Tastes Respondents were asked
Page 61 and 62: The ALR presenters were endorsed as
Page 63 and 64: ALR Finding Local news and informat
Page 65 and 66: ALR Finding The news should focus o
Page 67 and 68: ALR Finding A great deal of interes
Page 69 and 70:
Programming Research Conclusions AL
Page 71 and 72:
5. Sales Qualitative Research Objec
Page 73 and 74:
EVIDENCE OF SUPPORT ALR believes th
Page 75 and 76:
4. Consultation Lunches Held a seri
Page 77 and 78:
5. Lunchtime Consultation Event Hel
Page 79 and 80:
7. Supported local Charities and Ev
Page 81 and 82:
SECTION 6 DECLARATION www.ashfordlo
Page 83:
APPENDIX 8 Appendix 8 - Promise of
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Ashford Local Radio - Ofcom Licensing

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