Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
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Question Four<br />
What music styles would you like to hear played on ALR?<br />
POP: 5 ROCK: 5 REGGAE: 0<br />
RAP: 2 HIP HOP: 2 CHILLED: 0<br />
CLASSICAL: 2 JAZZ: 2 DANCE: 3<br />
CHART: 4 COUNTRY: 4 LOCAL: 3<br />
Summary<br />
In summary to the online music trials, although the response was small (this was expected) it shows that for the majority of<br />
people listening for up to 30 minutes the variation of music needed to be extended.This suggests that the rotation and<br />
placement of songs needs to be reviewed to offer more choice and give the listener songs that they can recognise and<br />
relate to instantly.<br />
Question three and then question four show us that there is a clear demand for a wide musical base within the stations<br />
output. On music types the more specialist music areas such as ‘Rock’, ‘Country’, ‘<strong>Local</strong>’ and ‘Dance’ have all scored well but<br />
are not necessarily what the ALR format would be for the commercial day.<br />
><br />
Understanding the Area<br />
<strong>Ashford</strong> will experience phenomenal growth in the near future with an expected influx of 30,000 people in the next<br />
10 years. People are drawn to <strong>Ashford</strong> by its relatively affordable housing and dramatically improved travel links with<br />
London. <strong>Ashford</strong> has a small town past with a big town future and ALR offers an exciting alternative; with innovative<br />
programming and exciting new ideas brought to the radio dials of this sometimes overlooked town.<br />
To help establish what the people of the area expect from the upcoming changes, ALR commissioned 35,000 leaflets that<br />
asked a series of questions about the planned growth.The results show an extremely high feeling of trepidation amongst<br />
the population that <strong>Ashford</strong> will find it difficult to adequately accommodate the anticipated level of expansion<br />
><br />
<strong>Local</strong> Housing Development Questionnaire – (Results Collated on Tuesday 27 January 2004)<br />
1. By planning to build on reclaimed land, do you think that sufficient consideration has been given to the<br />
safety of the householders?<br />
Yes<br />
No<br />
Don’t know<br />
www.ashfordlocalradio.com<br />
Question 1<br />
Yes 5.58%<br />
No 90.23%<br />
Don’t know 4.19%<br />
Total 100%<br />
continued on the next page...<br />
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