Ashford Local Radio - Ofcom Licensing

Catering for the Tastes of the Area
Below are 10 key points (in no particular order) ALR will include in its programming that will cater for Ashford’s tastes.
1. Commitment to local information within all programmes
2. Personality presentation
3. Local, regional, national, international speech is the priority in this order
4. Broad range of music
5. Interactive speech programming
6. Highly visible community presence via radio car and O.B. policy
7. Right of response with Ashford Issue
8. Local promotions and competitions
9. Interactive music policy with ALR Music Club
10. Regular on-air local debates
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Expanding Listener Choice
Below are 10 key points (in no particular order) ALR will include in its programming that will expand listener choice
in Ashford.
1. Local Ashford area news given highest priority unlike any other station in the area.
2. Traffic and travel information relevant to Ashford. Listeners do not get this level of information from any other
radio station.
3. Broad range of music.This station will not target a narrow age range but will appeal to listeners across the
age spectrum.
4. Local people and organisations on air. ALR will be an opportunity to hear local voices. No other station currently
does this.
5. Affordable advertising for local businesses. Advertisers can be on air for as little as £100 per week. Nobody can
compete with this.
6. Ashford weather information. All other stations talk county wide at best. ALR will supply the information about the
Ashford area.
7. 100% locally produced programmes.This is our promise.
8. Flexible and reactive programming style.This is what people have asked for and ALR will react to local events as they
happen.This was a popular request in the qualitative research.
9. Independent station managed, produced and presented in Ashford.
10. Regular on-air local debates. Another key point raised in the qualitative research.
www.ashfordlocalradio.com
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