Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
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ALR Finding<br />
The news should focus on <strong>Ashford</strong>, but should be flexible so that, if there was a major national story, that would<br />
take precedence:<br />
“You sometimes think <strong>Ashford</strong> isn’t on the map. Invicta is Canterbury and the Medway towns.” Male,44<br />
“It should lead with <strong>Ashford</strong> news.” Male, 38<br />
“I’d like <strong>Ashford</strong> local news and main reports from the news [nationally]” Male, 44<br />
“You should have international news too – people want to know what’s going on.” Female, 37<br />
“I’d want to hear two headlines, for example, the horrible thing in Russia and the American hurricane, followed by<br />
more in-depth local news.” Male, 35<br />
“You need judgment and balance, depending on what’s happening locally and nationally.” Female, 37<br />
ALR Conclusion<br />
ALR will try to always lead with a local news story. Its preference will be local-regional-national-international. However in<br />
times of major national or international stories the order can change. Where possible a local angle will be found relating<br />
to national and international stories.<br />
ALR Finding<br />
There was interest in a number of speech items, including traffic and travel information, local weather and, especially, local<br />
‘what’s on’ information:<br />
“If there’s jams on your way to work, you want to know.” Male, 37<br />
“As a landscape gardener, it’s very important. Invicta is too broad – but I’m not sure how accurate the meteorologists are<br />
in <strong>Ashford</strong>!” Male, 44<br />
“Definitely. It’s so difficult to find out what’s going on.You only find out in the press after something happened at<br />
the weekend.” Female, 30<br />
“There’s many fantastic venues that people don’t know about.” Male, 35<br />
“To me, the Julie Rose stadium. I pass it every day and think ‘what’s going on there?’” Male, 39<br />
“…..information about the cinema. I took my kids up there on Sunday afternoon and there was nothing on<br />
until the evening!” Male, 39<br />
ALR Conclusion<br />
ALR will broadcast a minimum of 149 local traffic and travel bulletins, 188 local weather updates, 168 local community<br />
diaries, and 42 local entertainment guides per week.<br />
www.ashfordlocalradio.com<br />
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