Ashford Local Radio - Ofcom Licensing

Examples of findings include:
ALR Finding
Respondents would like to hear mainstream music, but with more variety than is available currently.The music played on
ALR’s RSL was well received:
“The first time you turned it (ALR) on, there was music I had forgotten about like 10CC, music like that. It really cheered
me up.”
“If you go from Canterbury to Medway and from Medway to Tunbridge Wells, you will hear the same playlist, the same
jingles, and very often the same presenter on all of those stations, whereas this one [ALR] was very individual and very
fresh listening to it.”
“There were about 10 or 12 songs that brought back memories…..It was the music that caught my eye.”
ALR Conclusion
ALR has continued to develop its broad music base. It will have a wide variety of music.
ALR Finding
Respondents all had their favourite presenters and the consensus was that a good presenter should be warm, lively, witty
and professional:
“Someone that is bubbly and you warm to them.”
“I think someone that can get the right balance between wit and seriousness.You can’t have someone who is just joking
around all the time and I don’t like people who are too serious.”
“A good sense of humour and good taste in music.”
ALR Conclusion
The style of presenter will be bright and friendly. Where possible local presenters will be used.
ALR Finding
The best received style of breakfast show should be personality-led and light in tone:
“I think in the morning it needs to be upbeat, bubbly; it has got to get you going, it has got to put you in the mood
for the day ahead.”
“It’s got to be fun, put a smile on your face to set you up for the day.”
“I would definitely say people having a laugh. A lot of banter going on.”
ALR Conclusion
Within the budgetary restrictions ALR plans to use a personality breakfast presenter.
www.ashfordlocalradio.com
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