Ashford Local Radio - Ofcom Licensing

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8. Newspaper and Leaflets ALR produced its own newspaper with 10,000 copies distributed throughout the area. In addition ALR produced a 5,000 copy mailer that was inserted in Kentish Ways Magazine.Typical examples of the feedback received to these promotions includes: “Hi, just writing with my support for ALR, its great, just what Ashford needs and it must continue!” Tim Arnold 14 Simons Avenue Ashford TN23 5BH “I noticed your ad in the local paper and fully support local radio.” Mrs R. Alder, 38 Haymakers Lane Ashford TN23 4GN “You are doing a great job, good luck with your application for the permanent licence.” Bob Morton, Administrator, Stanhope Website “We have been enjoying the Radio Station tremendously.We like to hear our local news and road reports.We hear about local news and topics.We do think you should have a permanent licence.” The Smith Family, 27 Aylesbury Road, Kennington TN25 4QH “I want Ashford Local Radio to be given a licence” Mr. A.J. Boreham, 60 Mabledon Avenue, Ashford TN24 8BN “Please, please supply the station with a permanent licence as we know the sot is vacant anyway and we want Ashford Local Radio to fill it.” Mrs Sandra Hunter & Family, 14 Antonius Court, Knights Way, Ashford “I think that you should get the licence because you’ve done a really good job.” Ben Smith (Age 14) 32 Kent Avenue, Ashford TN24 8U > 9. Joined Chamber of Commerce ALR joined the Ashford Chamber of Commerce to ensure that we remain up to date with local business developments and its 578 members. Since joining, we have attended Networking events, taken a stand at the Ashford Chamber Business Exhibition, been invited to their 10th Anniversary celebration and attended the University of Kent HEIF 2 launch. A typical mailer sent to the Chamber members is included as Appendix 12. www.ashfordlocalradio.com 79
SECTION 6 DECLARATION www.ashfordlocalradio.com 80
Page 1 and 2:
ASHFORD LOCAL RADIO www.ashfordloca
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> > > > > TABLE OF CONTENTS Section
Page 5 and 6:
SECTION 105(A): ABILITY TO MAINTAIN
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NIGEL REEVE Position: Non Executive
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PAUL TORY Position: Non Executive D
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(ii) If there are firm plans to app
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(v) Where a corporate body other th
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SECTION 2 FINANCIAL AND BUSINESS PL
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1. Broadcast Area To help define th
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2.The Current Population The curren
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2. Do you think that the existing r
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2049 3589 Born in the UK 97023 Born
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7. Local Advertising Revenue ALR is
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(e) Funding Detail the sources of f
Page 29 and 30: (iv) Bank overdraft Not applicable
Page 31 and 32: Advertising Revenue The applicant s
Page 33 and 34: Method Three - Local Demand ALR car
Page 35 and 36: ALR Salary Structure Department Rol
Page 37 and 38: Financial Projections The applicant
Page 39 and 40: TRANSMISSION PROPOSALS (g) Transmis
Page 41 and 42: 32dB Overspill Map (iii) Transmissi
Page 43 and 44: SECTION 105 (B) AND (C): CATERING F
Page 45 and 46: 2. Do you think that the existing r
Page 47 and 48: Putting Local Information First Alt
Page 49 and 50: > Local Sport www.ashfordlocalradio
Page 51 and 52: Programming Staff Schedule And Resp
Page 53 and 54: Catering for the Tastes of the Area
Page 55 and 56: SECTION 5 RESEARCH, DEMAND AND SUPP
Page 57 and 58: 1.The Quantitative Research Objecti
Page 59 and 60: Music Tastes Respondents were asked
Page 61 and 62: The ALR presenters were endorsed as
Page 63 and 64: ALR Finding Local news and informat
Page 65 and 66: ALR Finding The news should focus o
Page 67 and 68: ALR Finding A great deal of interes
Page 69 and 70: Programming Research Conclusions AL
Page 71 and 72: 5. Sales Qualitative Research Objec
Page 73 and 74: EVIDENCE OF SUPPORT ALR believes th
Page 75 and 76: 4. Consultation Lunches Held a seri
Page 77 and 78: 5. Lunchtime Consultation Event Hel
Page 79: 7. Supported local Charities and Ev
Page 83: APPENDIX 8 Appendix 8 - Promise of
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