Ashford Local Radio - Ofcom Licensing

NIGEL REEVE
Position: Non Executive Director and member of the finance board
Appointed: October 2002
Home Address: Cowles House, Hope Mansell, Ross-on-Wye, HR9 5TL
Age: 52
Nationality: British
Occupation: Company Director
Other Directorships: Laser Broadcasting Ltd, Nando Consultancy Ltd.
Background:
Nigel, along with Richard Sturt and David Parker formed Ashford Local Radio in 2002. Nigel was then instrumental
in pulling together a group of 20 local individuals and business people who want Ashford to have its own local
independent radio station.
Media Interests:
Nigel is Chief Executive and a shareholder of Laser Broadcasting Ltd, a company specialising in helping local groups
create local radio stations that are financially sound with strong local programming. Laser is currently involved with
11 groups around the UK. Laser Broadcasting owns 30% of ALR.
Media/ALR Experience:
Nigel began his media sales career with Eastern Counties Newspapers in Ipswich in 1969, transferring to the
fledgling Radio Orwell in 1975. After six years he moved to 2CR in Bournemouth as sales manager.
In 1983 Nigel became sales director at County Sound before moving to Kent's Invicta Sound in 1985, becoming
managing director three years later.The company had been experiencing heavy losses. Nigel turned it round,
delivering a £1 million profit and a stock market flotation in July 1989. At the same time he, along with Richard
Sturt formed Radio Ashford, were broadcasting for six hours a day from studios at the Ashford International Hotel.
In addition, in 1986 he formed the UK's first specialist radio sales training company, RSL Training Ltd. By 1988 he
had personally trained two-thirds of all local sales staff in UK commercial radio.
In 1991 Nigel joined the launch team of Classic FM, the UK's first national commercial radio station, with
responsibility for all sales and marketing to both consumers and advertisers. In 1996 London News Radio
headhunted Nigel as chief executive to put things right. He transformed the loss to breakeven by 1999 with
a projected £2 million profit for the year 2000.
At the end of 1999 Nigel established Fusion Radio Holdings, purchasing two stations in London and one in Oxford.
In September 2001 Nigel merged Fusion with Milestone Radio.This gave the new company a controlling interest in
stations in Newbury, Rugby and Basingstoke and a major holding in City FM, the new Reading station.
In 2002 Nigel formed Laser Broadcasting Ltd. Nigel brings 30 years commercial radio experience to ALR.
Post award Nigel will continue to work with the ALR Management team using his vast radio experience to
ensure ALR is a profitable business.
www.ashfordlocalradio.com
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