Ashford Local Radio - Ofcom Licensing

SECTION 105(D): EVIDENCE OF
LOCAL DEMAND OR SUPPORT
EVIDENCE OF DEMAND
This section should provide an analysis of the reasons as to why it is considered that there is a demand for the type of
service proposed, with reference to the size and nature of the proposed target audience.
If original market research has been undertaken, please provide the following information:
(i) A statement of the key objectives of the research;
(ii) The specific questions that the research sought to answer;
(iii) How the research was conducted;
(iv) The size and composition of the sample(s);
(v) When and where the research was conducted;
(vi) A summary of the main findings from the research, showing how these demonstrate evidence of demand
for the service proposed;
(vii) Full data tables for any quantitative research undertaken.
ALR has carried out five separate research studies to establish levels of demand for a new, locally-focused radio service
for Ashford among potential listeners.
The research was as follows:
1. Quantitative research
2. Programme Qualitative Research One
3. Programme Qualitative Research Two
4. Music Research
5. Sales Research
www.ashfordlocalradio.com
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