Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
Ashford Local Radio - Ofcom Licensing
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SECTION 105 (B) AND (C): CATERING FOR TASTES<br />
AND INTERESTS/BROADENING CHOICE<br />
PROGRAMMING PHILOSOPHY<br />
(i) This sub-section of the application should take the form of a statement setting out the applicant’s overall<br />
programming philosophy and vision for the radio service.<br />
<strong>Ashford</strong> <strong>Local</strong> <strong>Radio</strong> (ALR) is a lifestyle station solely devoted to the interests of <strong>Ashford</strong> and its surrounding communities.<br />
ALR originates from the need for a radio service to provide a deeper commitment than the people of <strong>Ashford</strong> are<br />
presently supplied. Currently, there is no locally generated radio programming in <strong>Ashford</strong>. ALR is committed to supplying<br />
<strong>Ashford</strong> with 100% locally produced and presented daytime programming.<br />
Appreciation of <strong>Local</strong> Information<br />
Through an RSL trial, Internet broadcasts, qualitative and quantitative research, consultation with community radio and<br />
local promotions; ALR has identified that the local appreciation and demand for its service is high and will only grow<br />
with the anticipated population expansion of <strong>Ashford</strong>.<br />
RSL<br />
The service (ALR) achieved a high level of satisfaction showing 52.7% of respondents were either ‘likely’ or ‘very likely’ to<br />
listen if a permanent version of ALR existed.<br />
Internet Trial Broadcasts<br />
In addition ALR has conducted two trial Internet broadcasts researching <strong>Ashford</strong>’s musical tastes.The broadcasts took<br />
place between Saturday 31 July – Friday 13 August 2004 and Saturday 11 September – Friday 24 September 2004.<br />
Results for ALR’s Music Questionnaire from the Internet Broadcast Trials (streamed station).Voting was conducted via the<br />
<strong>Ashford</strong> <strong>Local</strong> <strong>Radio</strong> website (ashfordlocalradio.com).<br />
Question One<br />
How long have you been listening to <strong>Ashford</strong> <strong>Local</strong> <strong>Radio</strong> Online?<br />
0mins – 30mins: 5<br />
31mins – 1hour: 1<br />
1hour – 1.5hours: 0<br />
1.5 hours +: 0<br />
TOTAL: 6<br />
Question Two<br />
Having listened to ALR Online, do you like the variety and styles of music played?<br />
YES: 3<br />
NO: 2<br />
DON’T KNOW: 1<br />
TOTAL: 6<br />
Question Three<br />
Would you like to hear specialist music shows on ALR?<br />
YES: 5<br />
NO: 1<br />
DON’T KNOW: 0<br />
TOTAL: 6 continued on the next page...<br />
www.ashfordlocalradio.com<br />
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