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Company Promotions<br />

Guy Auger,<br />

General<br />

Manager,<br />

Dell on<br />

April 30.<br />

Owner/Chef Keld<br />

Johnsen <strong>of</strong> The<br />

Diplomat Restaurant.<br />

AmCham’s Company & Product<br />

Promotions at the U.S. Embassy<br />

EMC held a company promotion<br />

d<strong>in</strong>ner at the US Embassy on May<br />

25. (L to R) Jonathan Berger, Public<br />

Affairs Officer, U.S. Embassy; Kurt<br />

Bager, Country Manager, EMC<br />

Denmark; Keld Johnsen,<br />

Owner/Chef, The Diplomat<br />

Restaurant; and Tim Frank<br />

Andersen, Director, Where2Go,<br />

who gave a presentation on<br />

“Explosive growth <strong>of</strong> digital<br />

<strong>in</strong>formation.”<br />

A round-table format<br />

is just one way groups<br />

can utilize the Embassy<br />

facilities.<br />

Nicolai L<strong>in</strong>dhardt,<br />

Mattel, presents new<br />

product l<strong>in</strong>e to press.<br />

Dur<strong>in</strong>g 2004, members took advantage <strong>of</strong> an attractive<br />

opportunity: AmCham’s Company & Product Promotions<br />

program. Early <strong>in</strong> the year, the <strong>Chamber</strong> and the U.S.<br />

Embassy <strong>in</strong> Copenhagen entered <strong>in</strong>to an agreement to help<br />

AmCham members arrange customized events at the 75person-capacity<br />

meet<strong>in</strong>g room and superb restaurant, The<br />

Diplomat. The service is exclusively for <strong>American</strong> subsidiaries<br />

and companies represent<strong>in</strong>g <strong>American</strong> products. Costs are<br />

based on the nature and size <strong>of</strong> the event.<br />

Under the AmCham program, a number <strong>of</strong> such companies<br />

have convened at the Embassy facilities on Dag Hammerskjölds<br />

Allé <strong>in</strong> Copenhagen’s prestigious Embassy District.<br />

Events have <strong>in</strong>cluded a Marsh sem<strong>in</strong>ar, a Mattel news conference<br />

and product launch, a SAS Institute company promotion,<br />

a Dell company kick<strong>of</strong>f and d<strong>in</strong>ner, an EMC company<br />

promotion d<strong>in</strong>ner, and an Elizabeth Arden sales <strong>in</strong>centive<br />

meet<strong>in</strong>g.<br />

(L to R)<br />

Nicolai Worziger,<br />

General Manager,<br />

Elizabeth Arden; U.S.<br />

Ambassador Stuart<br />

Bernste<strong>in</strong>; Birger von<br />

Holdt, Nordic Sales<br />

Manager.<br />

Organizers and participants po<strong>in</strong>ted out the world-class gourmet<br />

menu and <strong>American</strong> w<strong>in</strong>e list <strong>of</strong> The Diplomat and its<br />

Owner/Chef Keld Johnsen, which adds an excellent f<strong>in</strong>ish<strong>in</strong>g<br />

touch to events.<br />

The comments <strong>of</strong> Birger Holdt, Nordic Sales Manager,<br />

Elizabeth Arden, an AmCham Corporate Member, are tell<strong>in</strong>g.<br />

His company’s event at the Embassy was a good experience<br />

that brought value, Holdt says. The price was right, the<br />

embassy sett<strong>in</strong>g and ambiance was “fun,” the food was<br />

superb, and Chef Johnsen was “<strong>in</strong>spir<strong>in</strong>g,” Holdt says. Besides<br />

its practical benefits and logistical convenience, the event also<br />

<strong>in</strong>troduced his Danish employees “<strong>in</strong> a small way, to what the<br />

U.S. is,” Holdt says. The friendly, authentically <strong>American</strong><br />

aspect was accented when U.S. Ambassador to Denmark<br />

Stuart Bernste<strong>in</strong> stopped by and greeted Elizabeth Arden’s<br />

employees at the event, Holdt adds.<br />

Contact AmCham Denmark for details on your Company &<br />

Product Promotion at the U.S. Embassy.<br />

26 27

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