2004-05 Annual Report - Australia Post
2004-05 Annual Report - Australia Post
2004-05 Annual Report - Australia Post
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| 18 |<br />
CORE<br />
BUSINESS<br />
LETTERS<br />
In a rapidly changing messaging<br />
market, letters remain an enduring<br />
medium because consumers prefer to<br />
receive paper-based communications.<br />
This year we added value to the<br />
<strong>Australia</strong>n letters service through a mix<br />
of efficiency improvements, delivery<br />
reliability and commercial ingenuity.<br />
Highlights<br />
° We delivered 98.2 per cent of bulk<br />
letters for <strong>Australia</strong>n businesses<br />
on time or early. (See p. 20.)<br />
° The volume of promotional mail grew<br />
by 5 per cent. (See p. 19.)<br />
° We helped businesses reach their<br />
customers more effectively through direct<br />
mail, with the introduction of new services,<br />
such as Impact Mail. (See p. 22.)<br />
° We met or exceeded all of our regulated<br />
performance standards, including<br />
delivering 94.9 per cent of domestic<br />
letters on time. (See p. 19–20.)<br />
° We continued to operate one of the<br />
lowest cost and most reliable letters<br />
services in the world. (See p. 20.)
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