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2004-05 Annual Report - Australia Post

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The arts<br />

For the second year running,<br />

we supported a major national<br />

artistic project by way of our “gold<br />

partner” sponsorship of Opera<br />

<strong>Australia</strong>. Under this agreement,<br />

we are also principal sponsor<br />

of OzOpera, Opera <strong>Australia</strong>’s<br />

touring and education arm,<br />

which is responsible for regional,<br />

community and school-based<br />

projects and tours. OzOpera<br />

toured to 18 venues in Western<br />

<strong>Australia</strong> and the Northern<br />

Territory this year; performed<br />

before 80,000 primary school<br />

students in New South Wales<br />

and Victoria; and undertook<br />

three special performances for<br />

our staff and their families at the<br />

Melbourne Parcel Facility, the<br />

Sydney Parcel Facility and the<br />

Sydney West Letters Facility.<br />

We are a founding member of<br />

the <strong>Australia</strong>n Business Arts<br />

Foundation and a supporter of<br />

many artistic companies and<br />

festivals, including the Bell<br />

Shakespeare Company, the<br />

Melbourne Theatre Company<br />

and the Noosa Long Weekend.<br />

Community groups<br />

and events<br />

We helped develop an Internetbased<br />

resource, the Marketing<br />

Media and <strong>Post</strong> Centre on<br />

the Our Community website<br />

(ourcommunity.com.au).<br />

The centre will help community<br />

groups build their media profile,<br />

expand their supporter base<br />

and increase the effectiveness<br />

of their direct mail campaigns.<br />

(Details of the sponsorship are<br />

included in the Mail Marketing<br />

section on p. 22.)<br />

We also support community<br />

organisations through the<br />

provision of the Charity Mail<br />

category of the letters service,<br />

which offers charities a reduction<br />

in the cost of their mailings.<br />

As part of the annual release of<br />

the <strong>Australia</strong>n Legends stamp<br />

issue, we are the principal<br />

sponsor of <strong>Australia</strong> Day<br />

luncheons held across the nation.<br />

In 20<strong>05</strong>, the Legends award<br />

recognised six of <strong>Australia</strong>’s<br />

leading fashion designers.<br />

We again sponsored the Stawell<br />

Gift athletic carnival, a major<br />

national event held in rural<br />

Victoria. We also supported<br />

a wide range of youth sport<br />

programs, including a number<br />

in rural and regional areas,<br />

involving rugby league, <strong>Australia</strong>n<br />

Rules football, cricket, golf,<br />

tennis and softball.<br />

Philanthropy<br />

Our major philanthropic<br />

endeavour this year involved a<br />

multi-faceted response to the<br />

devastating Indian Ocean tsunami<br />

that struck on Boxing Day <strong>2004</strong>.<br />

We made a corporate donation<br />

of $250,000 to CARE <strong>Australia</strong><br />

and also accepted (via our retail<br />

network) $1.46 million in public<br />

donations to CARE <strong>Australia</strong>’s<br />

tsunami appeal. In the immediate<br />

aftermath of the disaster we,<br />

together with Qantas, donated<br />

the services of an <strong>Australia</strong>n air<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Express Boeing 727 plane to<br />

fly urgently required aid to the<br />

neediest areas of Indonesia. We<br />

also offered technical support and<br />

advice to postal administrations<br />

affected by the disaster. On top<br />

of these corporate initiatives, our<br />

employees organised a range of<br />

local facility-based fundraising<br />

activities on behalf of tsunami<br />

victims.<br />

We continued to support a<br />

number of <strong>Australia</strong>n charities,<br />

through a combination of staff<br />

fundraising and corporate<br />

donations. In particular, staff in<br />

Queensland and in Melbourne’s<br />

Headquarters raised $60,000 as<br />

part of our Be Seen in Red and<br />

Green charity day. The money<br />

raised was donated to the Royal<br />

Flying Doctor Service, The<br />

Smith Family and the Starlight<br />

Foundation. For the sixth year in<br />

a row, we sponsored The Alannah<br />

and Madeline Foundation, a<br />

charity devoted to supporting<br />

child victims of violent crime and<br />

sudden family loss.<br />

COMMERCIAL<br />

SPONSORSHIP<br />

Our sponsorship of the <strong>Australia</strong>n<br />

Olympic and Paralympic teams<br />

at the Athens Games provided<br />

commercial opportunities,<br />

especially through issuing<br />

17 <strong>Australia</strong>n Gold Medallist<br />

stamps, which became popular<br />

mementos of the Athens<br />

Olympics.<br />

During the year, we also became<br />

an official sponsor of the<br />

Melbourne 2006 Commonwealth<br />

Games, where we will be<br />

a partner of the organising<br />

committee in handling ticketing,<br />

logistics, courier and postal<br />

services, as well as sponsoring<br />

the <strong>Australia</strong>n team.<br />

We continued our sponsorship<br />

of the <strong>Australia</strong>n Open tennis<br />

tournament.<br />

All commercial sponsorships<br />

are required to deliver positive<br />

return on<br />

investment and are<br />

not considered as community<br />

investments.<br />

<strong>Australia</strong> <strong>Post</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2004</strong>/<strong>05</strong> <strong>Report</strong> of Operations<br />

Community<br />

| 47 |

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