2004-05 Annual Report - Australia Post
2004-05 Annual Report - Australia Post
2004-05 Annual Report - Australia Post
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The arts<br />
For the second year running,<br />
we supported a major national<br />
artistic project by way of our “gold<br />
partner” sponsorship of Opera<br />
<strong>Australia</strong>. Under this agreement,<br />
we are also principal sponsor<br />
of OzOpera, Opera <strong>Australia</strong>’s<br />
touring and education arm,<br />
which is responsible for regional,<br />
community and school-based<br />
projects and tours. OzOpera<br />
toured to 18 venues in Western<br />
<strong>Australia</strong> and the Northern<br />
Territory this year; performed<br />
before 80,000 primary school<br />
students in New South Wales<br />
and Victoria; and undertook<br />
three special performances for<br />
our staff and their families at the<br />
Melbourne Parcel Facility, the<br />
Sydney Parcel Facility and the<br />
Sydney West Letters Facility.<br />
We are a founding member of<br />
the <strong>Australia</strong>n Business Arts<br />
Foundation and a supporter of<br />
many artistic companies and<br />
festivals, including the Bell<br />
Shakespeare Company, the<br />
Melbourne Theatre Company<br />
and the Noosa Long Weekend.<br />
Community groups<br />
and events<br />
We helped develop an Internetbased<br />
resource, the Marketing<br />
Media and <strong>Post</strong> Centre on<br />
the Our Community website<br />
(ourcommunity.com.au).<br />
The centre will help community<br />
groups build their media profile,<br />
expand their supporter base<br />
and increase the effectiveness<br />
of their direct mail campaigns.<br />
(Details of the sponsorship are<br />
included in the Mail Marketing<br />
section on p. 22.)<br />
We also support community<br />
organisations through the<br />
provision of the Charity Mail<br />
category of the letters service,<br />
which offers charities a reduction<br />
in the cost of their mailings.<br />
As part of the annual release of<br />
the <strong>Australia</strong>n Legends stamp<br />
issue, we are the principal<br />
sponsor of <strong>Australia</strong> Day<br />
luncheons held across the nation.<br />
In 20<strong>05</strong>, the Legends award<br />
recognised six of <strong>Australia</strong>’s<br />
leading fashion designers.<br />
We again sponsored the Stawell<br />
Gift athletic carnival, a major<br />
national event held in rural<br />
Victoria. We also supported<br />
a wide range of youth sport<br />
programs, including a number<br />
in rural and regional areas,<br />
involving rugby league, <strong>Australia</strong>n<br />
Rules football, cricket, golf,<br />
tennis and softball.<br />
Philanthropy<br />
Our major philanthropic<br />
endeavour this year involved a<br />
multi-faceted response to the<br />
devastating Indian Ocean tsunami<br />
that struck on Boxing Day <strong>2004</strong>.<br />
We made a corporate donation<br />
of $250,000 to CARE <strong>Australia</strong><br />
and also accepted (via our retail<br />
network) $1.46 million in public<br />
donations to CARE <strong>Australia</strong>’s<br />
tsunami appeal. In the immediate<br />
aftermath of the disaster we,<br />
together with Qantas, donated<br />
the services of an <strong>Australia</strong>n air<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Express Boeing 727 plane to<br />
fly urgently required aid to the<br />
neediest areas of Indonesia. We<br />
also offered technical support and<br />
advice to postal administrations<br />
affected by the disaster. On top<br />
of these corporate initiatives, our<br />
employees organised a range of<br />
local facility-based fundraising<br />
activities on behalf of tsunami<br />
victims.<br />
We continued to support a<br />
number of <strong>Australia</strong>n charities,<br />
through a combination of staff<br />
fundraising and corporate<br />
donations. In particular, staff in<br />
Queensland and in Melbourne’s<br />
Headquarters raised $60,000 as<br />
part of our Be Seen in Red and<br />
Green charity day. The money<br />
raised was donated to the Royal<br />
Flying Doctor Service, The<br />
Smith Family and the Starlight<br />
Foundation. For the sixth year in<br />
a row, we sponsored The Alannah<br />
and Madeline Foundation, a<br />
charity devoted to supporting<br />
child victims of violent crime and<br />
sudden family loss.<br />
COMMERCIAL<br />
SPONSORSHIP<br />
Our sponsorship of the <strong>Australia</strong>n<br />
Olympic and Paralympic teams<br />
at the Athens Games provided<br />
commercial opportunities,<br />
especially through issuing<br />
17 <strong>Australia</strong>n Gold Medallist<br />
stamps, which became popular<br />
mementos of the Athens<br />
Olympics.<br />
During the year, we also became<br />
an official sponsor of the<br />
Melbourne 2006 Commonwealth<br />
Games, where we will be<br />
a partner of the organising<br />
committee in handling ticketing,<br />
logistics, courier and postal<br />
services, as well as sponsoring<br />
the <strong>Australia</strong>n team.<br />
We continued our sponsorship<br />
of the <strong>Australia</strong>n Open tennis<br />
tournament.<br />
All commercial sponsorships<br />
are required to deliver positive<br />
return on<br />
investment and are<br />
not considered as community<br />
investments.<br />
<strong>Australia</strong> <strong>Post</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2004</strong>/<strong>05</strong> <strong>Report</strong> of Operations<br />
Community<br />
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